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Shoppers' preferred research channels of selected product categories in the United States in 2024

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Sources

Release date

November 2024

Region

United States

Survey time period

June to July, 2024

Number of respondents

1,000 online shoppers

Age group

18 years and older

Supplementary notes

Multiple answers were possible.

Citation formats

E-buyers' preferred research channels of selected product categories in the US 2024

Published by
F. Watty,
Sep 24, 2025

Almost ** shoppers researched daily-use consumer goods in physical stores, while ** percent did so online, according to a 2024 survey. Apparel, accessories, and footwear products were mainly researched online before a purchase, while ** percent of shoppers researched beauty and wellness products on social media. Over ** of shoppers between 30 and 39 years old wanted retailers and brands to offer same-day delivery in 2024.

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