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Share of people who make purchases online monthly in Australia in the 12 months to July 2024, by age and product type

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Sources

Release date

August 2024

Region

Australia

Survey time period

12 months to July 2024

Number of respondents

1,000 respondents

Age group

18-70 years

Special properties

nationally representative sample of Australians who have shopped online at least once in the last 12 months

Supplementary notes

Survey question: How often do you shop online for the following products? (Buy online retail - non-grocery; Buy groceries online)

Citation formats

Monthly online shoppers Australia 2024, by age and product type

Published by
F. Watty,
Aug 14, 2024

Online purchases in the non-grocery retail category were more prevalent among online shoppers in Australia than in the groceries category in the 12 months to July 2024, according to a 2024 survey. Those aged between 18 and 49 years old were the key demographic for online non-grocery retail product purchases, with over ** percent of respondents across this demographic purchasing non-grocery products online every month during the survey period. In the groceries category, 30 to 39-year-olds were the leading age group buying groceries online at around ** percent of respondents.

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