China: online shopping market retail sales volume 2025| ��ƽ��

Retail sales volume of China's online shopping market from 2015 to 2025 (in trillion yuan)

Characteristic	Revenue in trillion yuan
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Release date

January 2026

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Region

China

Survey time period

2015 to 2025

Supplementary notes

One yuan equals approximately 0.14 U.S. dollars and 0.12 euros (as of January 2026).

Citation formats

In 2025, online commerce transactions in China reached approximately trillion yuan, representing an *** percent year-on-year growth. The e-commerce market in China maintained a steady growth in recent years.

E-commerce in China

In 2025, the Chinese online buyer penetration amounted to **** percent, far above the global average. The number of online shoppers in China had reached more than *** million in 2025.

Business-to-consumer (B2C) online commerce is an important component of China’s e-commerce market. In 2025, around a third of China's total retail sales were made online. Tmall, a subsidiary of Alibaba, JD, and Suning were among the leading B2C e-commerce retailers in China as of the first quarter of 2022.

The success of Alibaba

Since its initial public offering (IPO) at the New York Stock Exchange in September 2014, Alibaba became one of the largest internet companies worldwide. As of the third quarter of 2018, it ranked second only to Google based on brand value. Alibaba Group is not solely focused on B2C business. It also dominates in consumer-to-consumer (C2C) and business-to-business (B2B) segments. Alipay, a third-party online payment solution brought forward by Alibaba, has cornered the online payment market in China.