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Favorite product categories among Gen Z online shoppers in Italy in 2025

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Source

Release date

December 2025

Region

Italy

Survey time period

January 1 to December 15, 2025

Number of respondents

381 online shoppers born between 1995 and 2012

Supplementary notes

Question: Which of these items have you bought online in the past 12 months? (Multiple answers were possible)

Citation formats

Gen Z online shopping in Italy 2025, by product category

Published by
F. Watty,
Apr 22, 2026

As of December 2025, a survey revealed that clothing and shoes were the most popular product categories among Gen Z online shoppers in Italy. Another ** percent of surveyed Gen Z shoppers bought books, movies, music and games over the previous 12 months. 

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Statistics on " Gen Z online shopping behavior in Italy "

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Overview

5

Omnichannel shopping

6

E-shopping

4

Product preferences

6

E-commerce transactions

3

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Topics

Gen Z online shopping behavior in ItalyU.S. Gen Z & millennials: consumer goods and shopping behaviorGen Z online shopping behaviorGen Z online beauty shoppersGen Z consumers in China
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 99 users
Talk to sales for pricing
Contact us
  • Free + Premium Statistics
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  • Market ÌÇÐÄÆƽâ°æ

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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