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Attitude of Gen Z consumers towards online shopping in Italy in 2025

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Source

Release date

December 2025

Region

Italy

Survey time period

four waves from January 1, 2025 to December 15, 2025

Number of respondents

381 online shoppers born between 1995 and 2012

Citation formats

Gen Z attitude towards online shopping in Italy 2025

Published by
Yihan Ma,
Mar 30, 2026

In 2025, a survey revealed that about ** percent of Italian Gen Z consumersÌýsaid that online product research was behind a major purchase. Around ** percent of consumers found customer reviews very helpful. In turn, only ** percent of Gen Z shoppers wanted to hold their item right after buying it.

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