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According to a 2024 survey, Amazon was the most used website or app by online shoppers in the United States for shopping inspiration and researching products being considered for purchase. Over ** percent of respondents older than 35 years old used the platform for shopping inspiration, while more than ** percent of respondents in this age group used it for researching items considered for purchase. Channels like Walmart, Target and eBay also remain popular for both usages. However, search engines were also mentioned by respondents, particularly for researching potential products to be acquired. Notably, social media and video platforms were increasingly used by respondents aged from 18 to 34 years, with ** to ** percent of respondents in this age range using these platforms for both inspiration and consideration of purchases.