A 2025 survey in Canada, the United States, and the United Kingdom revealed that **** were the primary online platform for consumers to discover brands and products. Social media closely followed, with ** percent of respondents using this channel. AI search tools were used to discover products and brands by almost ** percent of shoppers in 2025.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
Salsify. (February 10, 2026). Leading online platforms for product and brand discovery in the United States, Canada, and the United Kingdom in 2025 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 29, 2026, from /statistics/1479036/online-platforms-for-product-and-brand-discovery/
Salsify. "Leading online platforms for product and brand discovery in the United States, Canada, and the United Kingdom in 2025." Chart. February 10, 2026. ÌÇÐÄÆƽâ°æ. Accessed July 29, 2026. /statistics/1479036/online-platforms-for-product-and-brand-discovery/
Salsify. (2026). Leading online platforms for product and brand discovery in the United States, Canada, and the United Kingdom in 2025. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 29, 2026. /statistics/1479036/online-platforms-for-product-and-brand-discovery/
Salsify. "Leading Online Platforms for Product and Brand Discovery in The United States, Canada, and The United Kingdom in 2025." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 10 Feb 2026, /statistics/1479036/online-platforms-for-product-and-brand-discovery/
Salsify, Leading online platforms for product and brand discovery in the United States, Canada, and the United Kingdom in 2025 ÌÇÐÄÆƽâ°æ, /statistics/1479036/online-platforms-for-product-and-brand-discovery/ (last visited July 29, 2026)
Leading online platforms for product and brand discovery in the United States, Canada, and the United Kingdom in 2025 [Graph], Salsify, February 10, 2026. [Online]. Available: /statistics/1479036/online-platforms-for-product-and-brand-discovery/
