Respondents had to rank based on the order in which you typically use gen AI platforms when researching a product or service they are unfamiliar with. (Rank 1 = the source they would use first; Rank 7= the source they would use last)
Consumers ranking GenAI as a product search tool in the United States in 2025, by usage rank
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U.S. consumers using AI to search for unfamiliar products in 2025, by order ranking
GenAI platforms like ChatGPT or Perplexity are not often the first option when looking for a product online. However, survey fundings from the U.S. showed that they are being used in the latest steps of product search. In 2025, ** percent of U.S. shoppers used gen AI platforms sixth to last to look for information about products they were not familiar with.
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YouGov. (May 26, 2025). Consumers ranking GenAI as a product search tool in the United States in 2025, by usage rank [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 06, 2026, from /statistics/1617126/product-search-with-gen-ai-in-the-united-states/
YouGov. "Consumers ranking GenAI as a product search tool in the United States in 2025, by usage rank." Chart. May 26, 2025. ÌÇÐÄÆƽâ°æ. Accessed August 06, 2026. /statistics/1617126/product-search-with-gen-ai-in-the-united-states/
YouGov. (2025). Consumers ranking GenAI as a product search tool in the United States in 2025, by usage rank. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 06, 2026. /statistics/1617126/product-search-with-gen-ai-in-the-united-states/
YouGov. "Consumers Ranking Genai as a Product Search Tool in The United States in 2025, by Usage Rank." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 26 May 2025, /statistics/1617126/product-search-with-gen-ai-in-the-united-states/
YouGov, Consumers ranking GenAI as a product search tool in the United States in 2025, by usage rank ÌÇÐÄÆƽâ°æ, /statistics/1617126/product-search-with-gen-ai-in-the-united-states/ (last visited August 06, 2026)
Consumers ranking GenAI as a product search tool in the United States in 2025, by usage rank [Graph], YouGov, May 26, 2025. [Online]. Available: /statistics/1617126/product-search-with-gen-ai-in-the-united-states/
