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Online shoppers' most frequent product discovery problems in the United States and the United Kingdom in 2025

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Sources

Release date

March 2026

Region

United Kingdom, United States

Survey time period

December 14 to 19, 2025

Number of respondents

4,000 shoppers

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

This question was phrased by the source as follows: "Which are the most frequent product discovery problems you have encountered when buying online on a retailer’s site?"

Multiple answers were possible.

Citation formats

U.S. and U.K.: Online shoppers' main product discovery problems 2025

Published by
F. Watty,
Apr 21, 2026

*** were the main product discovery problems faced by online shoppers in the United States and the United Kingdom in 2025. For ** percent of survey respondents, the difficulty to find what they wanted on browsers was a frequent problem. 

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