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Share of consumers who used online as their main shopping channel in Germany in 2026, by product category

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Source

Release date

June 2026

Region

Germany

Survey time period

April 2026

Number of respondents

around 1,800 consumers

Citation formats

Share of consumers who bought mainly online in Germany 2026, by product category

Published by
Yihan Ma,
Jun 25, 2026

Fashion was the product category where most Germans bought mainly online in April 2026, with around ***percent respondents agreeing to it. Meanwhile, around ** percent of surveyed German consumers purchasing home appliances online.

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