ÌÇÐÄÆƽâ°æ

Most used social media platforms for product research in selected countries in Western Europe in 2024

© ÌÇÐÄÆƽâ°æ 2026
Download
Show detailed source information?
Register for free
Already a member?
Log in
Sources

Release date

November 2024

Region

Belgium, Europe, France, Germany, Netherlands, United Kingdom

Survey time period

July and August, 2024

Number of respondents

10,000 online shoppers*

Age group

18 years and older

Special properties

consumers who have conducted at least one online purchase in the last month

Supplementary notes

This question was phrased by the source as follows: "Which social media platform do you use to research products?"

*2,000 respondents from each market: Germany (GER), the United Kingdom (UK), France (FR), the Netherlands (NL), and Belgium (BE).

Citation formats

Main social media platforms for product research in Western Europe 2024

Published by
F. Watty,
Apr 16, 2025

In 2024, when examining the most used social media platforms for product research, YouTube ranked as the top choice among consumers. Among the European countries analyzed, over ** percent of consumers used this video streaming platform to research products before making online purchases. Facebook and Instagram followed closely, with at least ** percent of respondents, depending on the country, utilizing them for this purpose.

Log in or register to access precise data.
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 99 users
Talk to sales for pricing
Contact us
  • Free + Premium Statistics
  • Reports
  • Market ÌÇÐÄÆƽâ°æ

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts

Statistics on " TikTok Shop in Europe "

The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you TikTok Shop in Europe

Global overview

5

European markets

8

Competitors

8

TikTok users

6

Spotlight: TikTok Shop in Germany

8

Further Content: You might find this interesting as well

Topics

Online shopping behavior in EuropeE-Commerce in ChinaOnline shopping behavior in the United StatesE-commerce in Latin AmericaE-commerce returns in Europe
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 99 users
Talk to sales for pricing
Contact us
  • Free + Premium Statistics
  • Reports
  • Market ÌÇÐÄÆƽâ°æ

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.