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Content types searched online while in-store by online shoppers in the United States and Canada 2024

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Sources

Release date

August 2025

Region

Canada, United States

Survey time period

August 2024

Number of respondents

1,750 online shoppers

Age group

18 years and older

Supplementary notes

The date of release is the date of last access.

Citation formats

Content searched online while in-store by online shoppers in the U.S. and Canada 2024

Published by
F. Watty,
Aug 12, 2025

According to a survey, almost ** percent of online shoppers in the United States and Canada compared prices online while in-store. In 2024, ** percent of digital buyers in the North American countries checked customer ratings and reviews online, and ** percent looked over detailed product descriptions when they were in the physical store.

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Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
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For teams of up to 99 users
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1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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