A 2024 survey found that Facebook was the most popular social media platform among consumers worldwide for product research and discovery. Facebook was used for this purpose by about ** percent of the respondents. With approximately ** percent of consumers, YouTube was the second most favored platform, followed by Instagram at ** percent. In 2024, Facebook was the most widely used social site for consumers to make purchases.
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Bazaarvoice. (November 21, 2024). Main social media platforms used for product discovery and research worldwide in 2024
[Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 01, 2026, from /statistics/1612285/social-media-platforms-used-for-product-discovery-worldwide/
Bazaarvoice. "Main social media platforms used for product discovery and research worldwide in 2024
." Chart. November 21, 2024. ÌÇÐÄÆƽâ°æ. Accessed August 01, 2026. /statistics/1612285/social-media-platforms-used-for-product-discovery-worldwide/
Bazaarvoice. (2024). Main social media platforms used for product discovery and research worldwide in 2024
. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 01, 2026. /statistics/1612285/social-media-platforms-used-for-product-discovery-worldwide/
Bazaarvoice. "Main Social Media Platforms Used for Product Discovery and Research Worldwide in 2024
." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 21 Nov 2024, /statistics/1612285/social-media-platforms-used-for-product-discovery-worldwide/
Bazaarvoice, Main social media platforms used for product discovery and research worldwide in 2024
ÌÇÐÄÆƽâ°æ, /statistics/1612285/social-media-platforms-used-for-product-discovery-worldwide/ (last visited August 01, 2026)
Main social media platforms used for product discovery and research worldwide in 2024
[Graph], Bazaarvoice, November 21, 2024. [Online]. Available: /statistics/1612285/social-media-platforms-used-for-product-discovery-worldwide/
