Topic: Programmatic advertising in the United States

Programmatic advertising in the United States - statistics & facts

Nearly one in five dollars invested in programmatic advertising goes to waste. Industry research indicates that some 15 percent of spending ends up in the pockets of publishers of so-called made-for-advertising sites, characterized by low quality, often automatically generated content, and poor user experience.

Global programmatic ad spend
*****bn USD

Largest programmatic market worldwide
United States

Programmatic ad spend in the U.S.
*****bn USD

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Current statistics on this topic

Online Advertising

Digital ad spend worldwide 2021-2030, by purchase method

Online Advertising

Connected TV programmatic advertising household reach in the U.S. 2022-2023

Online Advertising

Programmatic share of digital ad spend worldwide 2022, by region

Overview

Programmatic ad spending in the U.S. 2017-2030
Programmatic ad spending in the U.S. 2017-2030
Programmatic advertising spending in the United States from 2017 to 2030 (in billion U.S. dollars)
Programmatic ad spend growth in the U.S. 2018-2030
Programmatic ad spend growth in the U.S. 2018-2030
Change in programmatic advertising spending in the United States from 2018 to 2030
Digital ad spend in the U.S. 2023, by purchase method
Digital ad spend in the U.S. 2023, by purchase method
Distribution of digital advertising spending in the United States in 3rd quarter 2023, by purchase method
U.S. programmatic ad spend 2023, by purchase method & industry
U.S. programmatic ad spend 2023, by purchase method & industry
Digital advertising spending in the United States between January and September 2023, by purchase method and industry
Change in programmatic ad budgets in the U.S. 2024
Change in programmatic ad budgets in the U.S. 2024
Share of advertisers who were planning to increase vs decrease their programmatic spending in the United States in 2024
Cookie-based vs cookieless programmatic ad buys in the U.S. 2023, by industry
Cookie-based vs cookieless programmatic ad buys in the U.S. 2023, by industry
Share of cookie-based vs cookie alternative programmatic advertising buys in the United States in 3rd quarter 2023, by industry
Share of MFA sites in programmatic market worldwide 2024
Share of MFA sites in programmatic market worldwide 2024
Share of made-for-advertising (MFA) sites in the open internet website programmatic advertising spending and number of unique websites worldwide in 3rd quarter 2024
Leading sell-side platforms on iOS in the U.S. & Canada 2023
Leading sell-side platforms on iOS in the U.S. & Canada 2023
Leading sell-side platforms (SSPs) on iOS in the United States and Canada in 1st quarter 2023, by open programmatic share of voice
Leading sell-side platforms on Android in the U.S. & Canada 2023
Leading sell-side platforms on Android in the U.S. & Canada 2023
Leading sell-side platforms (SSPs) on Android in the United States and Canada in 1st quarter 2023, by open programmatic share of voice

Display & video

Programmatic display ad spending in the U.S. 2018-2026
Programmatic display ad spending in the U.S. 2018-2026
Programmatic digital display advertising spending in the United States from 2022 to 2026 (in billion U.S. dollars)
Share of programmatic in display ad spend in the U.S. 2018-2024
Share of programmatic in display ad spend in the U.S. 2018-2024
Share of programmatic in digital display advertising spending in the United States from 2018 to 2024
Programmatic ad spend in the U.S. 2013-2023, by device
Programmatic ad spend in the U.S. 2013-2023, by device
Distribution of programmatic digital display advertising spending in the United States from 2013 to 2023, by device
Walled garden programmatic display advertising spending in the U.S. 2021-2025
Walled garden programmatic display advertising spending in the U.S. 2021-2025
Walled garden programmatic digital display advertising spending in the United States from 2021 to 2025 (in billion U.S. dollars)
Programmatic digital video ad views growth in the U.S. 2021-2022
Programmatic digital video ad views growth in the U.S. 2021-2022
Change in the number of programmatic digital video ad views in the United States from 1st half 2021 to 1st half 2023
Programmatic digital video ad views in the U.S. 2022-2023, by device
Programmatic digital video ad views in the U.S. 2022-2023, by device
Distribution of programmatic digital video ad views in the United States in 1st half 2022 and 1st half 2023, by device
Premium digital video ad views in the U.S. 2021-2023, by transaction type
Premium digital video ad views in the U.S. 2021-2023, by transaction type
Distribution of premium digital video ad views in the United States in 1st half 2021, 1st half 2022, and 1st half 2023, by transaction type

Connected TV

CTV ad spend in the U.S. 2025-2029
CTV ad spend in the U.S. 2025-2029
Connected TV (CTV) advertising spending in the United States from 2025 to 2029 (in billion U.S. dollars)
CTV ad views in the U.S. 2020-2023, by device
CTV ad views in the U.S. 2020-2023, by device
Distribution of connected TV (CTV) ad views in the United States from 2nd half 2020 to 2nd half 2023, by device
CTV ad spend share in the U.S. 2025, by company
CTV ad spend share in the U.S. 2025, by company
Distribution of connected TV (CTV) advertising spending in the United States in 2025, by company
Shift of media budgets to OTT/CTV in the U.S. 2025, by medium
Shift of media budgets to OTT/CTV in the U.S. 2025, by medium
Sources for connected TV (CTV) and over-the-top (OTT) media budgets according to marketers in the United States in 2025
Reasons for shifting ad spend to CTV/OTT in the U.S. 2023
Reasons for shifting ad spend to CTV/OTT in the U.S. 2023
Leading reasons for shifting media budgets from linear TV to over-the-top (OTT) and/or connected TV (CTV) in the United States in 2023
Connected TV programmatic advertising household reach in the U.S. 2022-2023
Connected TV programmatic advertising household reach in the U.S. 2022-2023
Share of internet-connected households reachable via connected TV (CTV) programmatic advertising in the United States from the 1st quarter 2022 to the 3rd quarter 2023
Leading CTV advertising challenges in the U.S. 2026
Leading CTV advertising challenges in the U.S. 2026
Leading connected TV (CTV) advertising challenges according to marketers in the United States as of January 2026
Top obstacles preventing CTV ad spending in the U.S. 2023
Top obstacles preventing CTV ad spending in the U.S. 2023
Leading obstacles preventing spending on connected TV (CTV) advertising in the United States as of March 2023

Digital out-of-home

Share of U.S. marketers including or intending to add pDOOH to media plans 2026
Share of U.S. marketers including or intending to add pDOOH to media plans 2026
Percentage of marketers who have included or intended to include programmatic digital out-of-home (pDOOH) advertising in their media plans in the United States as of March 2026
Top methods for purchasing DOOH campaigns according to marketers in the U.S. 2026
Top methods for purchasing DOOH campaigns according to marketers in the U.S. 2026
Leading methods for purchasing digital out-of-home (DOOH) campaigns according to marketers in the United States as of March 2026
Share of programmatic OOH spending in the U.S. H1 2025, by transaction category
Share of programmatic OOH spending in the U.S. H1 2025, by transaction category
Distribution of programmatic out-of-home (OOH) spending in the United States in 1st half 2025, by transaction type
Distribution of programmatic OOH spending in the U.S. H1 2024, by advertiser category
Distribution of programmatic OOH spending in the U.S. H1 2024, by advertiser category
Distribution of programmatic out-of-home (OOH) spending in the United States in 1st half 2024, by advertiser category
Distribution of programmatic OOH spending in the U.S. H1 2025, by asset category
Distribution of programmatic OOH spending in the U.S. H1 2025, by asset category
Distribution of programmatic out-of-home (OOH) spending in the United States in 1st half 2025
Top sources for marketers' planned increase in pDOOH ad spending in the U.S. 2026
Top sources for marketers' planned increase in pDOOH ad spending in the U.S. 2026
Leading sources for a planned increase in programmatic digital out-of-home (pDOOH) advertising spending according to marketers in the United States as of March 2026
Attributes of pDOOH ads according to marketers in the U.S. 2026
Attributes of pDOOH ads according to marketers in the U.S. 2026
Attributes of programmatic digital out-of-home (pDOOH) advertising according to marketers in the United States as of March 2026
Distribution of prDOOH campaigns in the U.S. 2023, by target market
Distribution of prDOOH campaigns in the U.S. 2023, by target market
Distribution of programmatic digital out-of-home (prDOOH) advertising campaigns according to marketers in the United States as of September 2023, by target market
Top ways to measure pDOOH ads' attribution according to marketers in the U.S. 2026
Top ways to measure pDOOH ads' attribution according to marketers in the U.S. 2026
Leading ways to measure programmatic digital out-of-home (pDOOH) advertising attribution according to marketers in the United States as of March 2026
Top elements that would help marketers learn more about pDOOH ads in the U.S. 2026
Top elements that would help marketers learn more about pDOOH ads in the U.S. 2026
Leading elements that would help marketers learn more about programmatic digital out-of-home (pDOOH) advertising according to professionals in the United States as of March 2026

Marketer insights

Frequency of serving wrong creative to wrong consumer in the U.S. 2023
Frequency of serving wrong creative to wrong consumer in the U.S. 2023
Frequency of serving wrong digital creative to wrong consumer according to marketers in the United States as of October 2023
Media developing the most innovative opportunities for advertisers in the U.S. 2022
Media developing the most innovative opportunities for advertisers in the U.S. 2022
Media developing the most innovative opportunities for advertisers according to agency and ad executives in the United States as of June 2022
Most popular B2C marketing direct response channels in the U.S. 2021
Most popular B2C marketing direct response channels in the U.S. 2021
Most popular B2C marketing direct response channels according to marketers in the United States as of November 2021
Types of 3rd party data used in digital ad campaigns in North America 2022
Types of 3rd party data used in digital ad campaigns in North America 2022
Types of third-party data in digital advertising campaigns in North America as of December 2022
Factors influencing the choice of 3rd-party data provider in North America 2022
Factors influencing the choice of 3rd-party data provider in North America 2022
Factors influencing the choice of a third-party data provider in digital advertising in North America as of December 2022
Challenges advertisers faced when reaching target audiences in the U.S. 2022
Challenges advertisers faced when reaching target audiences in the U.S. 2022
Challenges advertisers faced when reaching target audiences according to marketers in the United States as of September 2022
Change in contextual data use among U.S. marketers 2023
Change in contextual data use among U.S. marketers 2023
Change in contextual data use among marketers in the United States in 2023
Importance of AI use in programmatic advertising in the U.S. 2023, by stakeholder
Importance of AI use in programmatic advertising in the U.S. 2023, by stakeholder
Importance of the use of artificial intelligence (AI) in programmatic advertising in the United States as of November 2023, by stakeholder

Global programmatic ad spend
*****bn USD

Largest programmatic market worldwide
United States

Programmatic ad spend in the U.S.
*****bn USD

Key figures

The most important key figures provide you with a compact summary of the topic of "Programmatic advertising in the United States" and take you straight to the corresponding statistics.

- Programmatic display ad spend in the U.S.
- ***m USD
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Detailed statistics
Programmatic display ad spending in the U.S. 2018-2026
- Growth of programmatic display ad spend in the U.S.
- **%
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Detailed statistics
Programmatic display ad spend growth in the U.S. 2022-2025
- Share of programmatic in display ad spend in the U.S.
- **%
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Detailed statistics
Share of programmatic in display ad spend in the U.S. 2018-2024

- CTV ad spend in the U.S.
- *****bn USD
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Detailed statistics
CTV ad spend in the U.S. 2025-2029
- CTV programmatic video ad spend in the U.S.
- **bn USD
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Detailed statistics
Connected TV programmatic ad spend in the U.S. 2019-2025
- CTV share in prograatic display ad spend in the U.S.
- **%
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Detailed statistics
Programmatic ad spend in the U.S. 2013-2023, by device

- Share of custom PMPs transactions in programmatic DOOH ad spend in the U.S.
- **%
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Detailed statistics
Share of programmatic OOH spending in the U.S. H1 2025, by transaction category
- Share of billboards in programmatic DOOH in the U.S.
- **%
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Detailed statistics
Distribution of programmatic OOH spending in the U.S. H1 2025, by asset category
- Share of U.S. marketers who think PrDOOH is developing innovative solutions for advertising
- **%
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Detailed statistics
Media developing the most innovative opportunities for advertisers in the U.S. 2022

Further reports

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Advertising agencies in the United States

Inclusion and diversity in advertising and marketing in the United States

Advertising and marketing to Generation Z in the United States

Digital out-of-home (DOOH) advertising worldwide

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Programmatic advertising in the United States - statistics & facts

Key insights