Percentage of marketers who have included or intended to include programmatic digital out-of-home (pDOOH) advertising in their media plans in the United States as of March 2026
Characteristic
Share of respondents
-
-
-
-
The chart is not accessible to screen readers. Please switch to the table view to access the data.
You need a ÌÇÐÄÆƽâ°æ Account for unlimited access
During a study among marketers in the United States published in 2026, approximately ** percent reported including programmatic digital out-of-home (pDOOH) advertising in their media plans during the 18 months preceding the survey. Around ** percent said they were likely to include it within the following 18 months.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
VIOOH. (March 16, 2026). Percentage of marketers who have included or intended to include programmatic digital out-of-home (pDOOH) advertising in their media plans in the United States as of March 2026 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 28, 2026, from /statistics/1417085/marketers-prdooh-media-plans-united-states/
VIOOH. "Percentage of marketers who have included or intended to include programmatic digital out-of-home (pDOOH) advertising in their media plans in the United States as of March 2026." Chart. March 16, 2026. ÌÇÐÄÆƽâ°æ. Accessed July 28, 2026. /statistics/1417085/marketers-prdooh-media-plans-united-states/
VIOOH. (2026). Percentage of marketers who have included or intended to include programmatic digital out-of-home (pDOOH) advertising in their media plans in the United States as of March 2026. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 28, 2026. /statistics/1417085/marketers-prdooh-media-plans-united-states/
VIOOH. "Percentage of Marketers Who Have Included or Intended to Include Programmatic Digital Out-of-home (Pdooh) Advertising in Their Media Plans in The United States as of March 2026." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 16 Mar 2026, /statistics/1417085/marketers-prdooh-media-plans-united-states/
VIOOH, Percentage of marketers who have included or intended to include programmatic digital out-of-home (pDOOH) advertising in their media plans in the United States as of March 2026 ÌÇÐÄÆƽâ°æ, /statistics/1417085/marketers-prdooh-media-plans-united-states/ (last visited July 28, 2026)
Percentage of marketers who have included or intended to include programmatic digital out-of-home (pDOOH) advertising in their media plans in the United States as of March 2026 [Graph], VIOOH, March 16, 2026. [Online]. Available: /statistics/1417085/marketers-prdooh-media-plans-united-states/
