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Inclusion and diversity in advertising and marketing in the United States

Statistics report on inclusion and diversity in the advertising and marketing industry in the U.S.

A compilation of the latest statistics about diversity in the advertising and marketing industry in the United States. The report also provides information on the American consumers' perception of brands' approaches to inclusion, representation, and social issues.

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Table of contents

U.S. overview

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  • Basic Statistic Population of the U.S. 1980-2024, by gender
  • Premium Statistic U.S. population share 2024, by generation
  • Premium Statistic Population distribution in the U.S. 2024, by generation and race
  • Basic Statistic LGBTQ+ identification in the U.S. 2012-2024, by generation

Diversity in the industry

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  • Premium Statistic Gender distribution of marketing and advertising professionals in the U.S. 2023
  • Premium Statistic Gender distribution of advertising and promotions managers in the U.S. 2025
  • Premium Statistic Ethnicity of advertising and promotions managers in the U.S. 2025
  • Basic Statistic Percentage of women among Fortune 500 CMOs in the U.S. 2021-2025
  • Basic Statistic Share of underrepresented ethnic groups among Fortune 500 CMOs in the U.S. 2021-2025
  • Premium Statistic Distribution of marketers and adpersons in the U.S. 2023, by sexual orientation

Multicultural advertising & marketing

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  • Premium Statistic Multicultural media ad & marketing spending in the U.S. 2022-2024
  • Premium Statistic Multicultural media ad spending in the U.S. 2023, by platform
  • Premium Statistic Change in media ad spending in the U.S. 2023, by platform

Brand engagement with social issues

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  • Premium Statistic Stakeholders driving brands to change their engagement with causes in the U.S. 2025
  • Premium Statistic Fortune 100 companies' public Juneteenth engagement change in the U.S. 2024-2025
  • Premium Statistic Top stakeholders driving companies to change their Pride engagement in the U.S. 2025

Consumer perception of brands' approach to diversity

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  • Premium Statistic Support for brands reducing their DEI programs in the U.S. 2024
  • Premium Statistic Share of U.S. consumers who favor brands for month-long celebrations 2024, by age
  • Premium Statistic Leading issues consumers wanted brands to represent in the U.S. 2025
  • Premium Statistic Opinions on brands' values, causes, and stances on social issues in the U.S. 2025
  • Premium Statistic Top ways for brands to demonstrate authenticity during BHM in the U.S. 2024
  • Premium Statistic LGBTQ+ and non-LGBTQ+ consumers' approval of brands taking stances in the U.S. 2024
  • Premium Statistic Brands showing most authentic support for Pride Month in the U.S. 2024
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