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Digital out-of-home (DOOH) advertising worldwide

Statistics report on the digital out-of-home advertising market worldwide

A compilation of the latest statistics on digital out-of-home (DOOH) advertising worldwide. The report provides an overview of the global market before delving into the financials of the leading digital outdoor media companies. It includes survey data depicting marketers' perspectives and a spotlight chapter on programmatic DOOH (also known as pDOOH or prDOOH).

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Table of contents

Overview

6
  • Premium Statistic Ad media owners' revenue worldwide 2024-2031
  • Premium Statistic Leading out-of-home (OOH) advertising companies worldwide in 2025, by revenue
  • Premium Statistic Global OOH and DOOH advertising spending 2030
  • Premium Statistic Distribution of the OOH advertising market value worldwide 2024-2029, by type
  • Premium Statistic Distribution of DOOH advertising revenue worldwide in 2024, by region
  • Premium Statistic Change in DOOH advertising spending in selected regions worldwide 2026

Market leaders

12
  • Premium Statistic DOOH ad revenues of selected outdoor media companies worldwide 2025
  • Premium Statistic Total & digital revenue changes of selected outdoor ad companies worldwide 2025
  • Premium Statistic JCDecaux SE's digital out-of-home (DOOH) ad revenue 2019-2025
  • Premium Statistic Digital out-of-home (DOOH) revenue as a share of JCDecaux SE's revenue 2012-2025
  • Premium Statistic Lamar Advertising's revenue in the U.S. and Canada 2021-2024, by display ad type
  • Premium Statistic Number of displays operated by Lamar Advertising in the U.S. & Canada 2024, by type
  • Premium Statistic Outfront Media Inc.'s DOOH revenue in the U.S. and Canada 2017-2025, type of display
  • Premium Statistic Number of digital billboard displays operated by Outfront Media 2017-2024, by country
  • Premium Statistic Digital displays' share in Clear Channel Outdoor's revenue in the U.S. 2020-2025
  • Premium Statistic Digital's share in Clear Channel Outdoor's billboard inventory & revenue 2021-2024
  • Premium Statistic Ströer SE & Co. KGaA's revenue 2024, by product group
  • Premium Statistic Ströer SE & Co. KGaA's digital out-of-home (DOOH) advertising revenue 2020-2025

Marketers' perspective

5
  • Premium Statistic Top methods for purchasing DOOH campaigns according to marketers worldwide 2026
  • Premium Statistic Attributes of pDOOH advertising according to marketers worldwide 2026
  • Premium Statistic Media owners' timelines for planned static OOH inventory digitization worldwide 2024
  • Premium Statistic Share of static inventory OOH ad media owners intended to digitize worldwide 2024
  • Premium Statistic Importance of managing DOOH & OOH displays with a single platform worldwide 2024

Spotlight: prDOOH

6
  • Premium Statistic PrDOOH ad spend worldwide 2023-2024
  • Premium Statistic Programmatic share in DOOH ad spend worldwide 2023-2024
  • Premium Statistic Share of global marketers including or intending to add pDOOH to media plans 2026
  • Premium Statistic Average expected increase in pDOOH ad spending in selected markets worldwide 2026
  • Premium Statistic Top sources for marketers' planned increase in prDOOH ad spending worldwide 2026
  • Premium Statistic Sustainability's relevance for marketers deciding to invest in pDOOH worldwide 2026
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