During a November 2023 survey carried out among advertising decision-markers at brands, agencies and publishers who oversaw programmatic in the United States, ** percent of respondents stated their companies would be increasing investment in programmatic advertising in 2024 compared to 2023. On the other hand, *** percent said the investment would decrease.
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Proximic. (February 6, 2024). Share of advertisers who were planning to increase vs decrease their programmatic spending in the United States in 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 16, 2026, from /statistics/1449321/programmatic-ad-budget-change/
Proximic. "Share of advertisers who were planning to increase vs decrease their programmatic spending in the United States in 2024." Chart. February 6, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 16, 2026. /statistics/1449321/programmatic-ad-budget-change/
Proximic. (2024). Share of advertisers who were planning to increase vs decrease their programmatic spending in the United States in 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 16, 2026. /statistics/1449321/programmatic-ad-budget-change/
Proximic. "Share of Advertisers Who Were Planning to Increase Vs Decrease Their Programmatic Spending in The United States in 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 6 Feb 2024, /statistics/1449321/programmatic-ad-budget-change/
Proximic, Share of advertisers who were planning to increase vs decrease their programmatic spending in the United States in 2024 ÌÇÐÄÆƽâ°æ, /statistics/1449321/programmatic-ad-budget-change/ (last visited July 16, 2026)
Share of advertisers who were planning to increase vs decrease their programmatic spending in the United States in 2024 [Graph], Proximic, February 6, 2024. [Online]. Available: /statistics/1449321/programmatic-ad-budget-change/
