During a 2022 survey carried out among marketing decision-makers responsible for advertising strategy at U.S. companies, it was found that the leading challenges advertisers faced when reaching target audiences was making sense of customer data to understand the needs of the moment, named by ** percent of respondents. Changes in privacy laws, such as the elimination of third-party cookies, were mentioned by ** percent of responding marketers.
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Vericast. (December 8, 2022). Challenges advertisers faced when reaching target audiences according to marketers in the United States as of September 2022 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 28, 2026, from /statistics/1359323/challenge-advertisers-reach-target-audience-usa/
Vericast. "Challenges advertisers faced when reaching target audiences according to marketers in the United States as of September 2022." Chart. December 8, 2022. ÌÇÐÄÆƽâ°æ. Accessed July 28, 2026. /statistics/1359323/challenge-advertisers-reach-target-audience-usa/
Vericast. (2022). Challenges advertisers faced when reaching target audiences according to marketers in the United States as of September 2022. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 28, 2026. /statistics/1359323/challenge-advertisers-reach-target-audience-usa/
Vericast. "Challenges Advertisers Faced When Reaching Target Audiences According to Marketers in The United States as of September 2022." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 8 Dec 2022, /statistics/1359323/challenge-advertisers-reach-target-audience-usa/
Vericast, Challenges advertisers faced when reaching target audiences according to marketers in the United States as of September 2022 ÌÇÐÄÆƽâ°æ, /statistics/1359323/challenge-advertisers-reach-target-audience-usa/ (last visited July 28, 2026)
Challenges advertisers faced when reaching target audiences according to marketers in the United States as of September 2022 [Graph], Vericast, December 8, 2022. [Online]. Available: /statistics/1359323/challenge-advertisers-reach-target-audience-usa/
