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Programmatic advertising in the United States

Statistics report on programmatic advertising in the United States

This report has been compiled to provide statistical information about programmatic advertising in the United States.

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Table of contents

Overview

9
  • Premium Statistic Programmatic ad spending in the U.S. 2017-2030
  • Premium Statistic Programmatic ad spend growth in the U.S. 2018-2030
  • Premium Statistic Digital ad spend in the U.S. 2023, by purchase method
  • Premium Statistic U.S. programmatic ad spend 2023, by purchase method & industry
  • Premium Statistic Change in programmatic ad budgets in the U.S. 2024
  • Premium Statistic Cookie-based vs cookieless programmatic ad buys in the U.S. 2023, by industry
  • Premium Statistic Share of MFA sites in programmatic market worldwide 2024
  • Premium Statistic Leading sell-side platforms on iOS in the U.S. & Canada 2023
  • Premium Statistic Leading sell-side platforms on Android in the U.S. & Canada 2023

Display & video

7
  • Premium Statistic Programmatic display ad spending in the U.S. 2018-2026
  • Premium Statistic Share of programmatic in display ad spend in the U.S. 2018-2024
  • Premium Statistic Programmatic ad spend in the U.S. 2013-2023, by device
  • Premium Statistic Walled garden programmatic display advertising spending in the U.S. 2021-2025
  • Premium Statistic Programmatic digital video ad views growth in the U.S. 2021-2022
  • Premium Statistic Programmatic digital video ad views in the U.S. 2022-2023, by device
  • Premium Statistic Premium digital video ad views in the U.S. 2021-2023, by transaction type

Connected TV

8
  • Premium Statistic CTV ad spend in the U.S. 2025-2029
  • Premium Statistic CTV ad views in the U.S. 2020-2023, by device
  • Premium Statistic CTV ad spend share in the U.S. 2025, by company
  • Premium Statistic Shift of media budgets to OTT/CTV in the U.S. 2025, by medium
  • Premium Statistic Reasons for shifting ad spend to CTV/OTT in the U.S. 2023
  • Premium Statistic Connected TV programmatic advertising household reach in the U.S. 2022-2023
  • Premium Statistic Leading CTV advertising challenges in the U.S. 2026
  • Premium Statistic Top obstacles preventing CTV ad spending in the U.S. 2023

Digital out-of-home

10
  • Premium Statistic Share of U.S. marketers including or intending to add pDOOH to media plans 2026
  • Premium Statistic Top methods for purchasing DOOH campaigns according to marketers in the U.S. 2026
  • Premium Statistic Share of programmatic OOH spending in the U.S. H1 2025, by transaction category
  • Premium Statistic Distribution of programmatic OOH spending in the U.S. H1 2024, by advertiser category
  • Premium Statistic Distribution of programmatic OOH spending in the U.S. H1 2025, by asset category
  • Premium Statistic Top sources for marketers' planned increase in pDOOH ad spending in the U.S. 2026
  • Premium Statistic Attributes of pDOOH ads according to marketers in the U.S. 2026
  • Premium Statistic Distribution of prDOOH campaigns in the U.S. 2023, by target market
  • Premium Statistic Top ways to measure pDOOH ads' attribution according to marketers in the U.S. 2026
  • Premium Statistic Top elements that would help marketers learn more about pDOOH ads in the U.S. 2026

Marketer insights

8
  • Premium Statistic Frequency of serving wrong creative to wrong consumer in the U.S. 2023
  • Premium Statistic Media developing the most innovative opportunities for advertisers in the U.S. 2022
  • Premium Statistic Most popular B2C marketing direct response channels in the U.S. 2021
  • Premium Statistic Types of 3rd party data used in digital ad campaigns in North America 2022
  • Premium Statistic Factors influencing the choice of 3rd-party data provider in North America 2022
  • Premium Statistic Challenges advertisers faced when reaching target audiences in the U.S. 2022
  • Premium Statistic Change in contextual data use among U.S. marketers 2023
  • Premium Statistic Importance of AI use in programmatic advertising in the U.S. 2023, by stakeholder
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