In 2023, **** percent of programmatic digital display advertising spending in the United States was expected to be invested in mobile ads; desktop was forecast to account for **** percent and connected TV (CTV) for **** percent.
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Insider Intelligence. (December 22, 2023). Distribution of programmatic digital display advertising spending in the United States from 2013 to 2023, by device [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 16, 2026, from /statistics/471816/programmatic-display-ad-spend-mobile-desktop-usa/
Insider Intelligence. "Distribution of programmatic digital display advertising spending in the United States from 2013 to 2023, by device." Chart. December 22, 2023. ÌÇÐÄÆÆ½â°æ. Accessed July 16, 2026. /statistics/471816/programmatic-display-ad-spend-mobile-desktop-usa/
Insider Intelligence. (2023). Distribution of programmatic digital display advertising spending in the United States from 2013 to 2023, by device. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 16, 2026. /statistics/471816/programmatic-display-ad-spend-mobile-desktop-usa/
Insider Intelligence. "Distribution of Programmatic Digital Display Advertising Spending in The United States from 2013 to 2023, by Device." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 22 Dec 2023, /statistics/471816/programmatic-display-ad-spend-mobile-desktop-usa/
Insider Intelligence, Distribution of programmatic digital display advertising spending in the United States from 2013 to 2023, by device ÌÇÐÄÆÆ½â°æ, /statistics/471816/programmatic-display-ad-spend-mobile-desktop-usa/ (last visited July 16, 2026)
Distribution of programmatic digital display advertising spending in the United States from 2013 to 2023, by device [Graph], Insider Intelligence, December 22, 2023. [Online]. Available: /statistics/471816/programmatic-display-ad-spend-mobile-desktop-usa/