In 2024, connected TV programmatic advertising spending in the United States was projected to reach **** billion U.S. dollars. In the same year, total programmatic ad expenditures in the U.S. were expected to stand at *** billion U.S. dollars.
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eMarketer. (September 25, 2023). Connected TV (CTV) programmatic video advertising spending in the United States from 2019 to 2025 (in billion U.S. dollars) [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 16, 2026, from /statistics/265808/connected-tv-programmatic-ad-spend-usa/
eMarketer. "Connected TV (CTV) programmatic video advertising spending in the United States from 2019 to 2025 (in billion U.S. dollars)." Chart. September 25, 2023. ÌÇÐÄÆÆ½â°æ. Accessed July 16, 2026. /statistics/265808/connected-tv-programmatic-ad-spend-usa/
eMarketer. (2023). Connected TV (CTV) programmatic video advertising spending in the United States from 2019 to 2025 (in billion U.S. dollars). ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 16, 2026. /statistics/265808/connected-tv-programmatic-ad-spend-usa/
eMarketer. "Connected Tv (Ctv) Programmatic Video Advertising Spending in The United States from 2019 to 2025 (in Billion U.S. Dollars)." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 25 Sep 2023, /statistics/265808/connected-tv-programmatic-ad-spend-usa/
eMarketer, Connected TV (CTV) programmatic video advertising spending in the United States from 2019 to 2025 (in billion U.S. dollars) ÌÇÐÄÆÆ½â°æ, /statistics/265808/connected-tv-programmatic-ad-spend-usa/ (last visited July 16, 2026)
Connected TV (CTV) programmatic video advertising spending in the United States from 2019 to 2025 (in billion U.S. dollars) [Graph], eMarketer, September 25, 2023. [Online]. Available: /statistics/265808/connected-tv-programmatic-ad-spend-usa/