Share of made-for-advertising (MFA) sites in the open internet website programmatic advertising spending and number of unique websites worldwide in 3rd quarter 2024
Characteristic
Made for advertising (MFA)
Non-made-for-advertising (Non-MFA)
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A study carried out in the third quarter of 2024 showed that made-for-advertising (MFA) sites accounted for ** percent of the open internet website programmatic advertising spending, however, MFA websites made * percent of the total number of unique websites on the open internet. MFA sites can be characterized as properties with content of low quality, often automatically generated, and with very low user experience. Advertisers are often unaware that their ad appears on such sites. They are generally considered a brand risk.
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eMarketer. (February 14, 2025). Share of made-for-advertising (MFA) sites in the open internet website programmatic advertising spending and number of unique websites worldwide in 3rd quarter 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 15, 2026, from /statistics/1406604/share-mfa-programmatic/
eMarketer. "Share of made-for-advertising (MFA) sites in the open internet website programmatic advertising spending and number of unique websites worldwide in 3rd quarter 2024." Chart. February 14, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 15, 2026. /statistics/1406604/share-mfa-programmatic/
eMarketer. (2025). Share of made-for-advertising (MFA) sites in the open internet website programmatic advertising spending and number of unique websites worldwide in 3rd quarter 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 15, 2026. /statistics/1406604/share-mfa-programmatic/
eMarketer. "Share of Made-for-advertising (Mfa) Sites in The Open Internet Website Programmatic Advertising Spending and Number of Unique Websites Worldwide in 3rd Quarter 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 14 Feb 2025, /statistics/1406604/share-mfa-programmatic/
eMarketer, Share of made-for-advertising (MFA) sites in the open internet website programmatic advertising spending and number of unique websites worldwide in 3rd quarter 2024 ÌÇÐÄÆƽâ°æ, /statistics/1406604/share-mfa-programmatic/ (last visited July 15, 2026)
Share of made-for-advertising (MFA) sites in the open internet website programmatic advertising spending and number of unique websites worldwide in 3rd quarter 2024 [Graph], eMarketer, February 14, 2025. [Online]. Available: /statistics/1406604/share-mfa-programmatic/
