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Attributes of programmatic digital out-of-home (pDOOH) advertising according to marketers in the United States as of March 2026

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Sources

Release date

March 2026

Region

United States

Survey time period

as of March 16, 2026

Number of respondents

200 respondents

Supplementary notes

The source does not specify the survey type or date.

Citation formats

Attributes of pDOOH ads according to marketers in the U.S. 2026

Published by ÌÇÐÄÆƽâ°æ Research Department, Jun 8, 2026

During a survey among marketers in the United States published in 2026, increasing sales/performance stood as the most recognized attribute of programmatic digital out-of-home (pDOOH) advertising, mentioned by ** percent of the respondents. Flexibility/efficiency to display when the right conditions are met and establishing trust/credibility with your target consumer followed, each cited by approximately ** percent of the participants.

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Global overview

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U.S. overview

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Market leaders

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Marketers' perspective

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Consumers' perspective

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Topics

Digital out-of-home (DOOH) advertising in the U.S.Advertising and marketing to Generation Z in the United StatesAdvertising consumption and perception in the U.S.Direct mail advertising and marketing in the U.S.Perception of gen AI use in advertising in the U.S.
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