During a November 2023 survey carried out among advertising decision-markers at brands, agencies and publishers who oversaw programmatic in the United States, ** percent of respondents stated that they considered the use of artificial intelligence by demand-side and supply-side platforms important; ** percent said AI use by data partners was important.
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Proximic. (February 6, 2024). Importance of the use of artificial intelligence (AI) in programmatic advertising in the United States as of November 2023, by stakeholder [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 17, 2026, from /statistics/1449419/importance-ai-programmatic/
Proximic. "Importance of the use of artificial intelligence (AI) in programmatic advertising in the United States as of November 2023, by stakeholder." Chart. February 6, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 17, 2026. /statistics/1449419/importance-ai-programmatic/
Proximic. (2024). Importance of the use of artificial intelligence (AI) in programmatic advertising in the United States as of November 2023, by stakeholder. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 17, 2026. /statistics/1449419/importance-ai-programmatic/
Proximic. "Importance of The Use of Artificial Intelligence (Ai) in Programmatic Advertising in The United States as of November 2023, by Stakeholder." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 6 Feb 2024, /statistics/1449419/importance-ai-programmatic/
Proximic, Importance of the use of artificial intelligence (AI) in programmatic advertising in the United States as of November 2023, by stakeholder ÌÇÐÄÆƽâ°æ, /statistics/1449419/importance-ai-programmatic/ (last visited July 17, 2026)
Importance of the use of artificial intelligence (AI) in programmatic advertising in the United States as of November 2023, by stakeholder [Graph], Proximic, February 6, 2024. [Online]. Available: /statistics/1449419/importance-ai-programmatic/
