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Amazon advertising in the United States

Statistics report on Amazon advertising in the United States

This report has been compiled to provide statistical information about Amazon advertising in the United States. It displays data on Amazon's ad business, including figures on the company's advertising revenue, consumer and market perception of ads on Amazon, as well as a dive into Amazon's own ad activities.

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Table of contents

Global overview

10
  • Premium Statistic Internet companies ranked by revenue 2017-2024
  • Basic Statistic Amazon revenue 2005-2025
  • Premium Statistic Ad revenue of major digital ad sellers worldwide 2025
  • Premium Statistic Ad revenue of selected major retailers worldwide 2023
  • Premium Statistic Growth of digital ad revenues of major companies worldwide 2023
  • Basic Statistic Ad revenue of Amazon worldwide 2019-2025
  • Premium Statistic Growth of Amazon ad sales worldwide 2020-2025
  • Premium Statistic Amazon: advertising share of net sales worldwide 2019-2024
  • Basic Statistic Most valuable U.S. brands 2025
  • Premium Statistic Amazon's share in retail media ad spend worldwide 2019-2022

U.S. overview

9
  • Basic Statistic Digital retail media ad spending in the U.S. 2024-2029
  • Premium Statistic Retailers with highest ad revenues in the U.S. 2023
  • Premium Statistic Amazon digital advertising spending share in the U.S. 2021-2026
  • Basic Statistic Retail media ad spend 2025, by platform
  • Premium Statistic Retail media ad spend in the U.S. 2023, by category & network
  • Premium Statistic Amazon sponsored products sales growth in the U.S. Nov 2022-Nov 2023
  • Premium Statistic Amazon sponsored products sales growth in the U.S. Nov 2023, by category
  • Premium Forecast Most popular online shops in the U.S. 2025
  • Premium Statistic Most trusted brands in the U.S. 2025

Marketer & consumer insights

7
  • Basic Statistic Most used demand-side platforms (DSPs) in the U.S. 2024
  • Premium Statistic Marketer assessment of Amazon DSP in the U.S. 2023
  • Premium Statistic Channels used for product research in the Americas 2023
  • Premium Statistic Gen Z: main online platforms for product research in the U.S. 2023
  • Premium Forecast Digital advertising touchpoints in the U.S. 2025
  • Premium Statistic Type of ads that consumers tended to engage with on Amazon in the U.S. 2022
  • Basic Statistic Consumers supporting Amazon Prime Video introducing ads worldwide 2023

Amazon ad investments

6
  • Premium Statistic Amazon: global ad spend 2015-2025
  • Premium Statistic Amazon: ad spend in the U.S. 2012-2022
  • Premium Statistic Amazon's ad spend in the U.S. by medium 2022
  • Premium Statistic Largest podcast advertisers in the U.S. 2026
  • Premium Statistic Amazon podcast ad spending in the U.S. 2023-2024
  • Premium Statistic Grocery delivery ad spend growth in the U.S. 2023, by service
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