In the first half of 2024, the health and fitness category ranked as the highest-spending industry on programmatic out-of-home (OOH) in the United States, accounting for around ** percent of the expenditure. The personal finance and food and drink sectors tied for second place, each accounting for approximately ** percent of the spending. Billboards and outdoor screens and TVs ranked among the most attractive formats for programmatic OOH in the U.S.
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Place Exchange. (August 16, 2024). Distribution of programmatic out-of-home (OOH) spending in the United States in 1st half 2024, by advertiser category [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 23, 2026, from /statistics/1402253/distribution-programmatic-ooh-spending-united-states-advertiser-category/
Place Exchange. "Distribution of programmatic out-of-home (OOH) spending in the United States in 1st half 2024, by advertiser category." Chart. August 16, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 23, 2026. /statistics/1402253/distribution-programmatic-ooh-spending-united-states-advertiser-category/
Place Exchange. (2024). Distribution of programmatic out-of-home (OOH) spending in the United States in 1st half 2024, by advertiser category. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 23, 2026. /statistics/1402253/distribution-programmatic-ooh-spending-united-states-advertiser-category/
Place Exchange. "Distribution of Programmatic Out-of-home (Ooh) Spending in The United States in 1st Half 2024, by Advertiser Category." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 16 Aug 2024, /statistics/1402253/distribution-programmatic-ooh-spending-united-states-advertiser-category/
Place Exchange, Distribution of programmatic out-of-home (OOH) spending in the United States in 1st half 2024, by advertiser category ÌÇÐÄÆƽâ°æ, /statistics/1402253/distribution-programmatic-ooh-spending-united-states-advertiser-category/ (last visited July 23, 2026)
Distribution of programmatic out-of-home (OOH) spending in the United States in 1st half 2024, by advertiser category [Graph], Place Exchange, August 16, 2024. [Online]. Available: /statistics/1402253/distribution-programmatic-ooh-spending-united-states-advertiser-category/
