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Distribution of programmatic out-of-home (OOH) spending in the United States in 1st half 2025, by transaction type
Share of programmatic OOH spending in the U.S. H1 2025, by transaction category
In the first half of 2025, approximately ** percent of programmatic out-of-home (OOH) advertising transactions in the United States occurred through custom private marketplace deals (PMPs). Around ** percent took place via always-on PMPs. Unlike customized sales, always-on or evergreen ones can be used for any programmatic campaigns.
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* For commercial use only
Basic Account
For single users
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Always free
Access limited to Free Statistics. Premium Statistics are not included.
- Free Statistics
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Starter Account
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1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.
Place Exchange. (July 30, 2025). Distribution of programmatic out-of-home (OOH) spending in the United States in 1st half 2025, by transaction type [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 23, 2026, from /statistics/1403194/distribution-programmatic-ooh-spending-united-states-transaction-category/
Place Exchange. "Distribution of programmatic out-of-home (OOH) spending in the United States in 1st half 2025, by transaction type." Chart. July 30, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 23, 2026. /statistics/1403194/distribution-programmatic-ooh-spending-united-states-transaction-category/
Place Exchange. (2025). Distribution of programmatic out-of-home (OOH) spending in the United States in 1st half 2025, by transaction type. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 23, 2026. /statistics/1403194/distribution-programmatic-ooh-spending-united-states-transaction-category/
Place Exchange. "Distribution of Programmatic Out-of-home (Ooh) Spending in The United States in 1st Half 2025, by Transaction Type." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 30 Jul 2025, /statistics/1403194/distribution-programmatic-ooh-spending-united-states-transaction-category/
Place Exchange, Distribution of programmatic out-of-home (OOH) spending in the United States in 1st half 2025, by transaction type ÌÇÐÄÆƽâ°æ, /statistics/1403194/distribution-programmatic-ooh-spending-united-states-transaction-category/ (last visited July 23, 2026)
Distribution of programmatic out-of-home (OOH) spending in the United States in 1st half 2025, by transaction type [Graph], Place Exchange, July 30, 2025. [Online]. Available: /statistics/1403194/distribution-programmatic-ooh-spending-united-states-transaction-category/
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