In 2022, the share of programmatic in digital display advertising spending in the United States was projected to stand at **** percent. The programmatic digital display ad market in the U.S. was estimated at billion U.S. dollars that year.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
eMarketer. (February 28, 2023). Share of programmatic in digital display advertising spending in the United States from 2018 to 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 15, 2026, from /statistics/311403/share-programmatic-display-ad-spend-usa/
eMarketer. "Share of programmatic in digital display advertising spending in the United States from 2018 to 2024." Chart. February 28, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 15, 2026. /statistics/311403/share-programmatic-display-ad-spend-usa/
eMarketer. (2023). Share of programmatic in digital display advertising spending in the United States from 2018 to 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 15, 2026. /statistics/311403/share-programmatic-display-ad-spend-usa/
eMarketer. "Share of Programmatic in Digital Display Advertising Spending in The United States from 2018 to 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 28 Feb 2023, /statistics/311403/share-programmatic-display-ad-spend-usa/
eMarketer, Share of programmatic in digital display advertising spending in the United States from 2018 to 2024 ÌÇÐÄÆƽâ°æ, /statistics/311403/share-programmatic-display-ad-spend-usa/ (last visited July 15, 2026)
Share of programmatic in digital display advertising spending in the United States from 2018 to 2024 [Graph], eMarketer, February 28, 2023. [Online]. Available: /statistics/311403/share-programmatic-display-ad-spend-usa/
