Topic: Digital retail media advertising in the United States

Digital retail media advertising in the United States - statistics & facts

Digital retail media refers to advertising featured on a retail website, app, or marketplace. This type of promotion has become an essential tool for brands amid the rapid rise of e-commerce. The United States is home to many of the world’s most valuable retailers, such as Amazon, Walmart, and Target, who quickly noticed the potential advertising on their online platforms. In 2024, digital retail media advertising spending in the U.S was estimated at 52 billion U.S. dollars. By 2028, this sum is expected to nearly double.

Digital retail media ad spend worldwide
***bn USD

Digital retail media ad spend in the U.S.
69.3bn USD

Leading platform for digital retail media advertising in the U.S.
Amazon

��徱�ٴǰ�’s Picks
��徱�ٴǰ�’s Picks
Current statistics on this topic

Online Advertising

Satisfaction with retail media ad results in the U.S. 2024

Advertising

Retail media networks with highest ROI in the U.S. 2024

Online Advertising

Retail media ad spend 2025, by platform

Overview

Digital retail media ad revenue in the U.S. 2022-2025
Digital retail media ad revenue in the U.S. 2022-2025
Digital retail media advertising revenue in the United States from 2022 to 2025 (in billion U.S. dollars)
Digital retail media ad spending in the U.S. 2024-2029
Digital retail media ad spending in the U.S. 2024-2029
Digital retail media advertising spending in the United States from 2024 to 2029 (in billion U.S. dollars)
Retail share in digital ad spend & digital ad revenue in the U.S. 2020-2027
Retail share in digital ad spend & digital ad revenue in the U.S. 2020-2027
Share of retail in digital advertising buying and selling in the United States from 2020 to 2027
Digital retail media ad spend in the U.S. 2024, by format
Digital retail media ad spend in the U.S. 2024, by format
Distribution of digital retail media advertising spending in the United States in 2024, by format
Off-site retail media ad spend in the U.S. 2023-2027
Off-site retail media ad spend in the U.S. 2023-2027
Retail media network (RMN) off-site advertising spending in the United States from 2023 to 2027 (in billion U.S. dollars)
Retail media share of programmatic ad budgets in the U.S. 2025
Retail media share of programmatic ad budgets in the U.S. 2025
Share of retail media in digital programmatic advertising budgets in the United States as of May 2025
Digital ad channels with increased ad spend in the U.S. 2024
Digital ad channels with increased ad spend in the U.S. 2024
Share of ad buyers who were planning to increase spending on selected digital advertising channels due to legislation and third-party cookie deprecation in the United States as of February 2024
Media types facing serious challenges in the following 12 months in the U.S. 2025
Media types facing serious challenges in the following 12 months in the U.S. 2025
Media types facing serious challenges in the following 12 months according to digital media experts using programmatic advertising in the United States as of October 2025

Key players

Revenue of retail media platforms worldwide 2024
Revenue of retail media platforms worldwide 2024
Revenue of selected retail media platforms worldwide in 2024 (in million U.S. dollars)
Retailers with highest ad revenues in the U.S. 2023
Retailers with highest ad revenues in the U.S. 2023
Ecommerce platforms with highest digital retail media advertising revenues in the United States in 2023 (in billion U.S. dollars)
Retail media ad spend 2025, by platform
Retail media ad spend 2025, by platform
Distribution of retail media advertising spending in the United States in 2025, by platform
Targeting effectiveness of major RMNs in the U.S. 2023
Targeting effectiveness of major RMNs in the U.S. 2023
Share of consumer packaged goods (CPG) professionals who rated targeting effectiveness of selected retail media networks (RMNs) as very good or excellent in the United States as of October 2023
Retail media networks with best data sharing capabilities in the U.S. 2023
Retail media networks with best data sharing capabilities in the U.S. 2023
Share of consumer packaged goods (CPG) professionals who rated data sharing capabilities of selected retail media networks (RMNs) as very good or excellent in the United States as of October 2023
Retail media networks with highest ROI in the U.S. 2024
Retail media networks with highest ROI in the U.S. 2024
Retail media networks with best return-on-investment (ROI) according to marketers in the United States as of October 2024

Marketer insights

Top channels for brands' marketing targets according to marketers in the U.S. 2024
Top channels for brands' marketing targets according to marketers in the U.S. 2024
Most important channels for supporting organizations' performance marketing goals according to marketers and media professionals in the United States as of December 2024
Leading KPIs of retail media campaigns in the U.S. 2024
Leading KPIs of retail media campaigns in the U.S. 2024
Key performance indicators (KPIs) used to measure retail media network (RMN) advertising effectiveness according to marketers in the United States as of January 2024
Leading ad formats in retail media campaigns in the U.S. 2024
Leading ad formats in retail media campaigns in the U.S. 2024
Level of importance of selected tactics in retail media network (RMN) campaigns according to marketers in the United States as of January 2024
Audience targeting solutions for retail media off-site ads in the U.S. 2025
Audience targeting solutions for retail media off-site ads in the U.S. 2025
Leading audience targeting solutions for retail media off-site advertising in the United States as of May 2025
Goals of retail media campaigns in the U.S. 2024
Goals of retail media campaigns in the U.S. 2024
Level of importance of retail media network (RMN) campaign goals according to marketers in the United States as of January 2024
Satisfaction with retail media ad results in the U.S. 2024
Satisfaction with retail media ad results in the U.S. 2024
Satisfaction with retail media advertising results among marketers in the United States as of October 2024
Top emerging retail media innovations in the U.S. 2025
Top emerging retail media innovations in the U.S. 2025
Emerging retail media innovations marketers from the United States would be open to testing as of May 2025
Expected AI impact on retail media strategies in the U.S. 2024
Expected AI impact on retail media strategies in the U.S. 2024
Anticipated impact of artificial intelligence (AI) on retail media strategies according to marketers in the United States as of October 2024

Consumer insights

Main online platforms for product research in the U.S. 2024
Main online platforms for product research in the U.S. 2024
Leading online platforms for product research in the United States in 2nd quarter 2024
Leading e-commerce and shopping websites in the U.S. 2026, based on visit share
Leading e-commerce and shopping websites in the U.S. 2026, based on visit share
Most popular e-commerce and shopping websites in the United States in March 2026, based on share of visits
Leading groceries websites in the U.S. 2025, based on visit share
Leading groceries websites in the U.S. 2025, based on visit share
Most popular groceries websites in the United States in January 2025, based on share of visits
Online retail website visits and orders in the U.S. 2026, by device
Online retail website visits and orders in the U.S. 2026, by device
Distribution of retail website visits and orders in the United States as of 1st quarter 2026, by device
Digital advertising touchpoints in the U.S. 2025
Digital advertising touchpoints in the U.S. 2025
Digital advertising touchpoints in the U.S. as of September 2025

Digital retail media ad spend worldwide
***bn USD

Digital retail media ad spend in the U.S.
69.3bn USD

Leading platform for digital retail media advertising in the U.S.
Amazon

Key figures

The most important key figures provide you with a compact summary of the topic of "Digital retail media advertising in the United States" and take you straight to the corresponding statistics.

- Amazon's U.S. ad revenue
- ****bn USD
Log in or register to access full data.
Detailed statistics
Advertising revenue generated by Amazon in the U.S. 2025-2027
- Ad revenue of Walmart worldwide
- ***bn USD
Log in or register to access full data.
Detailed statistics
Walmart ad revenue worldwide 2021-2024
- Target Corporation retail media ad revenue worldwide
- ***m USD
Log in or register to access full data.
Detailed statistics
Target retail media ad revenue worldwide 2022-2024
- Instacart ad revenue worldwide
- ****b USD
Log in or register to access full data.
Detailed statistics
Ad revenue of Maplebear Inc. (doing business as Instacart) worldwide 2019-2025

- Share of U.S. marketers for whom retail media was an important ad channel
- **%
Log in or register to access full data.
Detailed statistics
Top channels for brands' marketing targets according to marketers in the U.S. 2024
- Top retail media tactic among U.S. marketers
- On-site display/banner/video ads
Log in or register to access full data.
Detailed statistics
Leading ad formats in retail media campaigns in the U.S. 2024
- Share of U.S. marketers satisfied with retail media campaign results
- **%
Log in or register to access full data.
Detailed statistics
Satisfaction with retail media ad results in the U.S. 2024
- Top emerging retail media innovation in the U.S.
- Audience measurement capabilities
Log in or register to access full data.
Detailed statistics
Top emerging retail media innovations in the U.S. 2025

- Top platform for product research in the U.S.
- Amazon
Log in or register to access full data.
Detailed statistics
Main online platforms for product research in the U.S. 2024
- Top e-commerce website in the U.S.
- Amazon.com
Log in or register to access full data.
Detailed statistics
Leading e-commerce sites in the U.S. 2021, by monthly visits
- Top shopping app in the U.S.
- Walmart Shopping & Grocery
Log in or register to access full data.
Detailed statistics
Leading shopping apps in the U.S. 2021, by monthly active users
- Top device for retail website visits & orders in the U.S.
- Smartphone
Log in or register to access full data.
Detailed statistics
Online retail website visits and orders in the U.S. 2026, by device

Further reports

Get the best reports to understand your industry

Digital advertising in the United States

Advertising consumption and perception in the United States

We’re happy to help

Get in touch with us for additional information

Feel free to contact us anytime. We will respond to your inquiry as quickly as possible.

Get in touch

��ƽ��

Digital retail media advertising in the United States - statistics & facts

Key insights