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Advertising and marketing to Generation Z in the United States

Statistics report on advertising and marketing to Generation Z in the United States

A compilation of the latest data on advertising and marketing targeting Generation Z in the United States. The report profiles the demographics of Gen Z consumers, their media, internet, and news consumption habits. It includes information on Gen Zers' attitudes toward ads and their perception of branding. Finally, it addresses Centennials' shopping behavior.

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Table of contents

Demographic profile

7
  • Premium Statistic Population of the U.S. 2024, by generation
  • Premium Statistic U.S. households, by generation 2022
  • Basic Statistic U.S. party identification 2023, by age
  • Basic Statistic LGBTQ+ identification in the U.S. 2012-2024, by generation
  • Premium Statistic Average household expenditures in the U.S. 2024, by generation
  • Premium Statistic U.S. worker productivity when working from home vs. office 2022, by generation
  • Premium Statistic Share of 21-year-old's who had completed various major life milestones U.S. 1980-2021

Media consumption

8
  • Premium Statistic Daily media activities of Gen Z in the U.S. 2023
  • Premium Statistic Attitudes towards influencer marketing among adults in the U.S. 2026, by generation
  • Premium Statistic Media where adult Gen Zers were the most receptive to ads in the U.S. 2023
  • Basic Statistic CTV streaming viewing time in the U.S. 2023, by generation
  • Premium Statistic Consumer spending on cable TV and streaming in the U.S. 2023, by generation
  • Premium Statistic Most influential video ad types according to Gen Zers in the U.S. 2023
  • Premium Statistic Commercial types resonating the most with Gen Zers in the U.S. 2023
  • Premium Statistic Top actions consumers took upon receiving direct mail in the U.S. 2025

Internet usage & news consumption

7
  • Premium Statistic U.S. Gen Z leading social apps 2023
  • Premium Statistic Gen Z: main online platforms for product research in the U.S. 2023
  • Premium Statistic U.S. iOS users initial engagement with selected social apps 2023, by generation
  • Basic Statistic U.S. teens daily YouTube video consumption 2024
  • Premium Statistic Gen Z’s preferred platforms for shopping/product discovery in the U.S. 2023
  • Basic Statistic Importance of news coming from journalists of a similar age U.S. 2023, by age group
  • Basic Statistic Ability to recognize false information and news in the U.S. 2026, by age group

Attitudes toward advertising & marketing

13
  • Premium Statistic Support to brands using AI to create ads/content in the U.S. 2023-2024, by generation
  • Premium Statistic Adults' opinion on Gen Z/Alpha slang terms in ads in the U.S. 2026, by age group
  • Premium Statistic Consumers finding ads on selected media informative in the U.S. 2023, by generation
  • Premium Statistic Consumers finding ads on selected media entertaining in the U.S. 2023, by generation
  • Premium Statistic Consumers finding ads on selected media irritating in the U.S. 2023, by generation
  • Premium Statistic TV, social media, and website ads' impact on purchase in the U.S. 2024, by generation
  • Premium Statistic Social media with highest purchase influence in the U.S. 2023, by generation
  • Premium Statistic Top information to be included in social media ads in the U.S. 2023, by generation
  • Premium Statistic View of brands as responsible for boosting diversity in the U.S. 2023, by generation
  • Premium Statistic Favorability of spokespeople similar to consumers in the U.S. 2023, by generation
  • Premium Statistic Best qualities of ads according to adult members of Generation Z in the U.S. 2023
  • Premium Statistic Cringiest qualities of ads according to U.S. adult Gen Zers 2023
  • Premium Statistic Advertising types Gen Z adults paid the most attention to in the U.S. 2023

Brand perception

7
  • Premium Statistic Net trust in brands among adults in the U.S. in 2023, by generation
  • Premium Statistic Share of adults buying a product because of its logo in the U.S. 2023, by generation
  • Premium Statistic Connotations of companies referred to as "woke" in the U.S. 2023, by generation
  • Premium Statistic Entertainment brands with highest awareness among women aged 15-25 in the U.S. 2023
  • Premium Statistic Favorite entertainment brands among women aged 12-26 in the U.S. 2025
  • Premium Statistic Entertainment brands with highest awareness among men aged 15-25 in the U.S. 2023
  • Premium Statistic Favorite entertainment brands among men aged 12-26 in the U.S. 2025

Shopping behavior

6
  • Premium Statistic Top driving factors behind Gen Z purchasing decisions in the U.S. 2023
  • Premium Statistic Most wanted e-commerce innovations in the U.S. 2023, by generation
  • Premium Statistic Leading shopping apps for Gen Z in the U.S. 2023
  • Premium Statistic Top considerations for Gen Z when purchasing clothing in the U.S. 2023
  • Premium Statistic Share of Gen Z vs total shoppers likely to buy from social networks U.S. 2023
  • Premium Statistic Gen Z online shopping frequency in the U.S. 2023
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