ÌÇÐÄÆƽâ°æ

Leading methods for purchasing digital out-of-home (DOOH) campaigns according to marketers in the United States as of March 2026

© ÌÇÐÄÆƽâ°æ 2026
Download
Show detailed source information?
Register for free
Already a member?
Log in
Sources

Release date

March 2026

Region

United States

Survey time period

as of March 16, 2026

Number of respondents

161 respondents

Special properties

among marketers who bought DOOH or pDOOH in the 12 months preceding the survey; "usually" and "always" responses only

Supplementary notes

Percentage points do not add up to 100 because the source used a five-point scale (from "Never" to "Always"), allowing for overlap of responses.

The source does not specify the survey type or date.

Citation formats

Top methods for purchasing DOOH campaigns according to marketers in the U.S. 2026

Published by ÌÇÐÄÆƽâ°æ Research Department, Jul 6, 2026

During a survey among marketers in the United States published in early 2026, approximately ** percent reported usually or always purchasing digital out-of-home (DOOH) campaigns through direct buys only. Around ** percent of respondents said they exclusively used programmatic buys. Similarly, according to the same study, ** percent of global marketers bought DOOH programmatically only.

Log in or register to access precise data.
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 99 users
Talk to sales for pricing
Contact us
  • Free + Premium Statistics
  • Reports
  • Market ÌÇÐÄÆƽâ°æ

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts

Statistics on " Programmatic advertising in the United States "

The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you Programmatic advertising in the United States

Overview

8

Display & video

7

Marketer insights

8

Connected TV

8

Digital out-of-home

8

Further Content: You might find this interesting as well

Topics

Digital out-of-home (DOOH) advertising in the U.S.Advertising and marketing to Generation Z in the United StatesAdvertising consumption and perception in the U.S.Direct mail advertising and marketing in the U.S.Perception of gen AI use in advertising in the U.S.
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 99 users
Talk to sales for pricing
Contact us
  • Free + Premium Statistics
  • Reports
  • Market ÌÇÐÄÆƽâ°æ

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.