Topic: Programmatic advertising in the UK

Programmatic advertising in the United Kingdom (UK) - statistics & facts

Programmatic is the new black. More than four in every five British pounds invested in digital advertising in the United Kingdom (UK) are transacted programmatically, and the share is projected to keep increasing. Display advertising is only four percentage points short of being fully programmatic, proving that the technology has become the backbone of the ad industry in the UK.

Programmatic ad spend worldwide
*****bn USD

Programmatic advertising market value in Europe
*****bn USD

Programmatic ad spend in the UK
**bn USD

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Current statistics on this topic

Online Advertising

Programmatic ad spend worldwide 2017-2030

Online Advertising

Change in programmatic ad spend worldwide March 2025, by category

Online Advertising

Key data on bid shading worldwide 2023

Overview

Largest programmatic markets worldwide 2026
Largest programmatic markets worldwide 2026
Leading programmatic advertising markets worldwide in 2026, by spending (in billion U.S. dollars)
Leading programmatic markets in Western Europe 2023, by growth rate
Leading programmatic markets in Western Europe 2023, by growth rate
Fastest-growing programmatic markets in Western Europe in 2023
Programmatic ad spend in the UK 2017-2030
Programmatic ad spend in the UK 2017-2030
Programmatic advertising spending in the United Kingdom (UK) from 2017 to 2030 (in billion U.S. dollars)
Programmatic ad spend growth in the UK 2018-2030
Programmatic ad spend growth in the UK 2018-2030
Change in programmatic advertising spending in the United Kingdom (UK) from 2018 to 2030
Selected data on programmatic advertising in the UK 2023
Selected data on programmatic advertising in the UK 2023
Selected data on programmatic advertising in the United Kingdom as of February 2023
Emissions generated by programmatic advertising worldwide 2023, by country
Emissions generated by programmatic advertising worldwide 2023, by country
Monthly carbon emissions generated by programmatic advertising in selected countries worldwide in 1st quarter 2023 (in 1,000 metric tons)

Formats

Digital display ad spend in the UK 2019-2024
Digital display ad spend in the UK 2019-2024
Digital display advertising spending in the United Kingdom from 2019 to 2024 (in billion GBP)
Programmatic share of display ad spend in the UK 2013-2024
Programmatic share of display ad spend in the UK 2013-2024
Share of programmatic in digital display advertising spending in the United Kingdom (UK) from 2013 to 2024
Connected TV ad spending in the UK 2023-2028
Connected TV ad spending in the UK 2023-2028
Connected TV (CTV) advertising spending in the United Kingdom (UK) from 2023 to 2028 (in billion GBP)
Programmatic ad viewability rate in the UK 2020, by format
Programmatic ad viewability rate in the UK 2020, by format
Viewability rate of programmatic advertising in the United Kingdom (UK) in 2nd half 2020, by format/device
Programmatic video ad completion rates in the UK 2022, by device
Programmatic video ad completion rates in the UK 2022, by device
Programmatic video advertising completion rates in the United Kingdom in 2nd half 2022, by device and quartile
Programmatic display ad time-in-view in the UK 2022, by device
Programmatic display ad time-in-view in the UK 2022, by device
Time-in-view for programmatic display advertising in the United Kingdom (UK) in 2nd half 2022, by device and format (in seconds)

Marketer insights

Digital ad challenges after 3rd-party cookie deprecation in the UK 2022
Digital ad challenges after 3rd-party cookie deprecation in the UK 2022
Leading digital advertising challenges after third-party cookie deprecation in the United Kingdom (UK) as of October 2022
Increase in ad budgets due to cookie deprecation in the UK 2023, by medium
Increase in ad budgets due to cookie deprecation in the UK 2023, by medium
Expected change in advertising budgets due to third-party cookie deprecation according to advertising decision-makers in the United Kingdom (UK) as of April 2023, by medium
Top methods for purchasing DOOH campaigns according to marketers in the UK 2026
Top methods for purchasing DOOH campaigns according to marketers in the UK 2026
Leading methods for purchasing digital out-of-home (DOOH) campaigns according to marketers in the United Kingdom (UK) as of March 2026
Top sources for marketers' planned increase in pDOOH ad spending in the Uk 2026
Top sources for marketers' planned increase in pDOOH ad spending in the Uk 2026
Leading sources for a planned increase in programmatic digital out-of-home (pDOOH) advertising spending according to marketers in the United Kingdom as of March 2026
Needs driving prDOOH investments in the UK 2023
Needs driving prDOOH investments in the UK 2023
Needs driving programmatic digital out-of-home (prDOOH) investments in the United Kingdom (UK) as of October 2023

Consumer insights

Consumer trust in advertising in the UK 2023, by media
Consumer trust in advertising in the UK 2023, by media
Trust in advertising among consumers in the United Kingdom (UK) in 2023, by medium
Website types where consumers are receptive to advertising in the UK 2023
Website types where consumers are receptive to advertising in the UK 2023
Websites types where consumers said they were most receptive to advertising in the United Kingdom (UK) as of August 2023
Consumer perception of ad adjacency in the UK 2023
Consumer perception of ad adjacency in the UK 2023
Consumer perception of ad adjacency in the United Kingdom (UK) as of August 2023
Website types where it is most important to see appropriate content in the UK 2023
Website types where it is most important to see appropriate content in the UK 2023
Website types where it was most important to see safe and appropriate content according to consumers in the United Kingdom as of August 2023
Influence of brand safety violations on brand perception in the UK 2023
Influence of brand safety violations on brand perception in the UK 2023
Influence of brand safety violations on brand perception according to consumers in the United Kingdom (UK) as of August 2023
Content that endangers brand safety in the UK 2023
Content that endangers brand safety in the UK 2023
Types of content endangering brand safety according to consumers in the United Kingdom as of August 2023
Share of UK consumers with data privacy concerns 2023, by age group
Share of UK consumers with data privacy concerns 2023, by age group
Share of consumers with concerns about data privacy when interacting with brand online in the United Kingdom (UK) as of December 2023, by age group
Likelihood to opt out of first-party cookies in the UK 2023, by website type
Likelihood to opt out of first-party cookies in the UK 2023, by website type
Likelihood to habitually opt out of first-party cookies among consumers in the United Kingdom (UK) as of December 2023, by website type

Programmatic ad spend worldwide
*****bn USD

Programmatic advertising market value in Europe
*****bn USD

Programmatic ad spend in the UK
**bn USD

Key figures

The most important key figures provide you with a compact summary of the topic of "Programmatic advertising in the UK" and take you straight to the corresponding statistics.

- Growth in programmatic ad spend in the UK
- ***%
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Detailed statistics
Programmatic ad spend growth in the UK 2018-2030
- Display ad spend in the UK
- **bn GBP
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Detailed statistics
Digital display ad spend in the UK 2019-2024
- Share of programmatic in display ad spend in the UK
- **%
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Detailed statistics
Programmatic share of display ad spend in the UK 2013-2024
- CTV ad spend in the UK
- ***bn GBP
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Detailed statistics
Connected TV ad spending in the UK 2023-2028

- Top digital ad challenge after cookie deprecation according to UK marketers
- Reaching audiences at scale
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Detailed statistics
Digital ad challenges after 3rd-party cookie deprecation in the UK 2022
- Medium that will profit most from cookie phase-out in the UK
- Direct TV/OTT
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Detailed statistics
Increase in ad budgets due to cookie deprecation in the UK 2023, by medium
- Share of DOOH campaigns with a programmatic element in the UK
- **%
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Detailed statistics
Top methods for purchasing DOOH campaigns according to marketers in the UK 2026
- Share of UK marketers creating new budgets for pDOOH
- **%
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Detailed statistics
Top sources for marketers' planned increase in pDOOH ad spending in the Uk 2026

- Share of UK consumers who trust online ads
- **%
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Detailed statistics
Consumer trust in advertising in the UK 2023, by media
- Website type where UK consumers are most receptive to advertising
- Social media
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Detailed statistics
Website types where consumers are receptive to advertising in the UK 2023
- Website type where it is ost important to see safe & appropriate content in the UK
- Social media
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Detailed statistics
Website types where it is most important to see appropriate content in the UK 2023
- Top type content endangering brand safety according to UK consumers
- Hate speech & acts of agression
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Detailed statistics
Content that endangers brand safety in the UK 2023

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Programmatic advertising in the United Kingdom (UK) - statistics & facts

Key insights