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Distribution of connected TV (CTV) advertising spending in the United States in 2025, by company

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Sources

Release date

July 2025

Region

United States

Survey time period

as of July 2025

Special properties

estimates

Supplementary notes

The source does not specify the date of data collection. The date shown is the release date.

Percentage points missing from 100 are probably due to rounding.

Citation formats

CTV ad spend share in the U.S. 2025, by company

Published by ÌÇÐÄÆƽâ°æ Research Department, Apr 30, 2026

It was estimated that, in 2025, YouTube accounted for **** percent of connected TV (CTV) advertising spending in the United States. Hulu, owned by the Walt Disney Company, followed with an **-percent share.

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Statistics on " Programmatic advertising in the United States "

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Other statistics that may interest you Programmatic advertising in the United States

Overview

8

Display & video

7

Marketer insights

8

Connected TV

8

Digital out-of-home

8

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Topics

Programmatic advertising in the United StatesAdvertising in the United StatesDigital retail media advertising in the United StatesDigital advertising in the U.S.Programmatic advertising in the UK
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$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
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For single users
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per month, billed annually 1
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