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Distribution of connected TV (CTV) ad views in the United States from 2nd half 2020 to 2nd half 2023, by device

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Source

Release date

May 2024

Region

United States

Survey time period

H2 2020 to H2 2023

Special properties

represents activity on Freewheel's platform, broader industry metrics may vary

Supplementary notes

Figures for periods preceding H2 2023 were retrieved from earlier reports.

Citation formats

CTV ad views in the U.S. 2020-2023, by device

Published by ÌÇÐÄÆƽâ°æ Research Department, May 27, 2025

In the second half of 2023, ** percent of ad views triggered from connected TV (CTV) devices were viewed on Roku players. Fire TV ranked second, accounting for ** percent of the views.

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Statistics on " Programmatic advertising in the United States "

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Other statistics that may interest you Programmatic advertising in the United States

Overview

8

Display & video

7

Marketer insights

8

Connected TV

8

Digital out-of-home

8

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Topics

Programmatic advertising in the United StatesAdvertising in the United StatesDigital retail media advertising in the United StatesDigital advertising in the U.S.Programmatic advertising in the UK
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* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
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  • Premium Statistics

  • The statistic on this page is a Premium Statistic and is included in this account.

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