A. Guttmann
Research Lead covering media
Digital advertising formats in the U.S. - statistics & facts
The world's largest digital advertising market continues to evolve and diversify. In 2023, internet ad spend in the U.S. amounted to an estimated 269 billion U.S. dollars, and according to the latest projections, this figure will exceed 450 billion by 2028. The largest share of ad revenue is generated via search, which has been the leading digital ad format in the U.S. for many years. In 2023, it accounted for around 40 percent of online ad revenue, but while it spearheads the industry, other formats are gaining importance.
