A. Guttmann
Research Lead covering media
Artificial intelligence (AI) use in programmatic advertising - statistics & facts
The usage of artificial intelligence (AI) in programmatic advertising was not brought about by the launch of ChatGPT in November 2022. The advertising industry was much faster to notice the potential of the technology, and AI-based ad tech quickly mushroomed into a flourishing sector. Now the assistance of AI can be applied in every stage of the programmatic advertising process, and the scope of tasks delegated to AI is broad. It may range from simple data collection and analysis to creating consumer segments and ad targeting. AI can also be entrusted with money. It can be tasked with optimizing how the ad budget is spent and with the programmatic bidding process. Among many other applications, AI can help detect programmatic ad fraud or use facial recognition to target ads. This technique is used in digital out-of-home (DOOH) ads, which adjust the ads they present to the age, gender, or even mood of the passing audience.
