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Change in programmatic advertising spending in the United States from 2018 to 2030

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Sources

Release date

August 2025

Region

United States

Survey time period

as of August 2025

Special properties

estimates

Citation formats

Programmatic ad spend growth in the U.S. 2018-2030

Published by ÌÇÐÄÆƽâ°æ Research Department, Feb 13, 2026

It was estimated that, in 2026, programmatic advertising spending in the United States would grow by **** percent, marking the second consecutive year of deceleration in that segment. The annual change was forecast to continue to slow down as the decade unfolds, entering ** territory from 2028 onwards.

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Statistics on " Programmatic advertising in the United States "

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Overview

8

Display & video

7

Marketer insights

8

Connected TV

8

Digital out-of-home

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Topics

Programmatic advertising in the United StatesAdvertising in the United StatesDigital retail media advertising in the United StatesDigital advertising in the U.S.Programmatic advertising in the UK
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