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Sources for connected TV (CTV) and over-the-top (OTT) media budgets according to marketers in the United States in 2025

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Sources

Release date

April 2025

Region

United States

Survey time period

February 17 to March 7, 2025

Number of respondents

144 respondents

Special properties

among marketers increasing CTV ad spending in 2025

Method of interview

Online survey

Supplementary notes

*  The source noted that due to the economic uncertainty, this year’s market is more dynamic than normal and subject to change.

Citation formats

Shift of media budgets to OTT/CTV in the U.S. 2025, by medium

Published by ÌÇÐÄÆƽâ°æ Research Department, Apr 1, 2026

According to a survey carried out among video marketers in the United States between February and March 2025, ***percent of respondents who were increasing their connected TV (CTV) ad spend for 2025 said they were doing so by reallocating budgets from linear TV. Another ***percent of respondents stated they were reallocating budgets from social media.

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Statistics on " Connected TV advertising in the United States "

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Other statistics that may interest you Connected TV advertising in the United States

Overview

8

Market leaders

4

Marketer usage

5

Consumer insights

7

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Topics

Digital video advertising and marketing in the U.S.Online video usage in the United StatesDigital advertising in the U.S.Digital advertising formats in the U.S.Digital video advertising and marketing worldwide
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* For commercial use only

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$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
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Starter Account

For single users
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per month, billed annually 1
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