During a survey carried out in early 2026 among marketers in North America, finding high‑quality customers was named by ** percent of respondents as their leading challenge, followed by concerns about the impact of AI, cited by ** percent.
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tvScientific. (January 14, 2026). Leading connected TV (CTV) advertising challenges according to marketers in the United States as of January 2026 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 15, 2026, from /statistics/1448345/ctv-advertising-challenges/
tvScientific. "Leading connected TV (CTV) advertising challenges according to marketers in the United States as of January 2026." Chart. January 14, 2026. ÌÇÐÄÆƽâ°æ. Accessed July 15, 2026. /statistics/1448345/ctv-advertising-challenges/
tvScientific. (2026). Leading connected TV (CTV) advertising challenges according to marketers in the United States as of January 2026. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 15, 2026. /statistics/1448345/ctv-advertising-challenges/
tvScientific. "Leading Connected Tv (Ctv) Advertising Challenges According to Marketers in The United States as of January 2026." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 14 Jan 2026, /statistics/1448345/ctv-advertising-challenges/
tvScientific, Leading connected TV (CTV) advertising challenges according to marketers in the United States as of January 2026 ÌÇÐÄÆƽâ°æ, /statistics/1448345/ctv-advertising-challenges/ (last visited July 15, 2026)
Leading connected TV (CTV) advertising challenges according to marketers in the United States as of January 2026 [Graph], tvScientific, January 14, 2026. [Online]. Available: /statistics/1448345/ctv-advertising-challenges/
