During a survey among marketers in the United States published in early 2026, over half of respondents (** percent) reported using impact on website traffic as a method of measuring programmatic digital out-of-home (pDOOH) advertising attribution. This was followed by sales increase and attention metrics such as dwell time or eye‑tracking data, each mentioned by ** percent of respondents. According to the same study, the world's top ways of measuring pDOOH attribution also included sales increase and impact on website traffic.
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VIOOH. (March 16, 2026). Leading ways to measure programmatic digital out-of-home (pDOOH) advertising attribution according to marketers in the United States as of March 2026 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 27, 2026, from /statistics/1417292/measure-prdooh-ad-attributes-united-states/
VIOOH. "Leading ways to measure programmatic digital out-of-home (pDOOH) advertising attribution according to marketers in the United States as of March 2026." Chart. March 16, 2026. ÌÇÐÄÆƽâ°æ. Accessed July 27, 2026. /statistics/1417292/measure-prdooh-ad-attributes-united-states/
VIOOH. (2026). Leading ways to measure programmatic digital out-of-home (pDOOH) advertising attribution according to marketers in the United States as of March 2026. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 27, 2026. /statistics/1417292/measure-prdooh-ad-attributes-united-states/
VIOOH. "Leading Ways to Measure Programmatic Digital Out-of-home (Pdooh) Advertising Attribution According to Marketers in The United States as of March 2026." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 16 Mar 2026, /statistics/1417292/measure-prdooh-ad-attributes-united-states/
VIOOH, Leading ways to measure programmatic digital out-of-home (pDOOH) advertising attribution according to marketers in the United States as of March 2026 ÌÇÐÄÆƽâ°æ, /statistics/1417292/measure-prdooh-ad-attributes-united-states/ (last visited July 27, 2026)
Leading ways to measure programmatic digital out-of-home (pDOOH) advertising attribution according to marketers in the United States as of March 2026 [Graph], VIOOH, March 16, 2026. [Online]. Available: /statistics/1417292/measure-prdooh-ad-attributes-united-states/
