During a 2023 survey carried out among media strategists, planners and buyers from North America who worked on programmatic campaigns, it was found that behavioral and interest/intent data were third-party data types used most in digital advertising campaigns, both named by ** percent of respondents. Demo and lifestyle data followed, mentioned by ** and ** percent, respectively.
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Agility PR Solutions. (December 31, 2022). Types of third-party data in digital advertising campaigns in North America as of December 2022 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/258782/use-of-third-party-data-in-digital-ad-campaigns-in-the-us-by-advertiser/
Agility PR Solutions. "Types of third-party data in digital advertising campaigns in North America as of December 2022." Chart. December 31, 2022. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/258782/use-of-third-party-data-in-digital-ad-campaigns-in-the-us-by-advertiser/
Agility PR Solutions. (2022). Types of third-party data in digital advertising campaigns in North America as of December 2022. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/258782/use-of-third-party-data-in-digital-ad-campaigns-in-the-us-by-advertiser/
Agility PR Solutions. "Types of Third-party Data in Digital Advertising Campaigns in North America as of December 2022." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 31 Dec 2022, /statistics/258782/use-of-third-party-data-in-digital-ad-campaigns-in-the-us-by-advertiser/
Agility PR Solutions, Types of third-party data in digital advertising campaigns in North America as of December 2022 ÌÇÐÄÆƽâ°æ, /statistics/258782/use-of-third-party-data-in-digital-ad-campaigns-in-the-us-by-advertiser/ (last visited July 31, 2026)
Types of third-party data in digital advertising campaigns in North America as of December 2022 [Graph], Agility PR Solutions, December 31, 2022. [Online]. Available: /statistics/258782/use-of-third-party-data-in-digital-ad-campaigns-in-the-us-by-advertiser/
