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Frequency of serving wrong digital creative to wrong consumer according to marketers in the United States as of October 2023

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Sources

Release date

November 2023

Region

United States

Survey time period

as of October 2023

Number of respondents

140 respondents

Special properties

among in-house (70%) and agency (30%) marketers

Supplementary notes

The source does not provide information about the type of survey used or the date of survey. The date provided is the publication date.

Citation formats

Frequency of serving wrong creative to wrong consumer in the U.S. 2023

Published by ÌÇÐÄÆƽâ°æ Research Department, Nov 7, 2023
During a 2023 survey carried out among U.S. marketers spending at least ** million U.S. dollars on digital advertising, *** percent of respondents stated they believed their ads were never served to the wrong audience. On the other hand, **** percent said that their digital ads were served to the wrong consumer ** percent of the time more often.
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Statistics on " Programmatic advertising in the United States "

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Overview

8

Display & video

7

Marketer insights

8

Connected TV

8

Digital out-of-home

8

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Topics

Programmatic advertising in the United StatesAdvertising in the United StatesDigital retail media advertising in the United StatesDigital advertising in the U.S.Programmatic advertising in the UK
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 99 users
Talk to sales for pricing
Contact us
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1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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