In the third quarter of 2023, ** percent of digital advertising expenditure in the United States was spent programmatically and the remaining ** percent directly. Programmatic digital display ad spend in the U.S. was estimated at *** billion U.S. dollars that year.
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MediaRadar. (October 27, 2023). Distribution of digital advertising spending in the United States in 3rd quarter 2023, by purchase method [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 15, 2026, from /statistics/185797/digital-display-ad-spend-usa-purchase-method/
MediaRadar. "Distribution of digital advertising spending in the United States in 3rd quarter 2023, by purchase method." Chart. October 27, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 15, 2026. /statistics/185797/digital-display-ad-spend-usa-purchase-method/
MediaRadar. (2023). Distribution of digital advertising spending in the United States in 3rd quarter 2023, by purchase method. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 15, 2026. /statistics/185797/digital-display-ad-spend-usa-purchase-method/
MediaRadar. "Distribution of Digital Advertising Spending in The United States in 3rd Quarter 2023, by Purchase Method." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 27 Oct 2023, /statistics/185797/digital-display-ad-spend-usa-purchase-method/
MediaRadar, Distribution of digital advertising spending in the United States in 3rd quarter 2023, by purchase method ÌÇÐÄÆƽâ°æ, /statistics/185797/digital-display-ad-spend-usa-purchase-method/ (last visited July 15, 2026)
Distribution of digital advertising spending in the United States in 3rd quarter 2023, by purchase method [Graph], MediaRadar, October 27, 2023. [Online]. Available: /statistics/185797/digital-display-ad-spend-usa-purchase-method/
