During an April 2024 survey, around 35 percent of female consumers in the United Kingdom stated that online advertising influenced their purchase decisions, compared to 27 percent of male respondents. On the other hand, 45 percent of male consumers said they disagreed with the statement, while 39 percent of female respondents reported the same.
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Department for Digital, Culture, Media and Sport (UK). (December 2, 2024). Influence of online advertising on purchase decisions in the United Kingdom (UK) as of April 2024, by gender [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 24, 2026, from /statistics/1558921/influence-online-ads-purchase-decisions-gender-uk/
Department for Digital, Culture, Media and Sport (UK). "Influence of online advertising on purchase decisions in the United Kingdom (UK) as of April 2024, by gender." Chart. December 2, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 24, 2026. /statistics/1558921/influence-online-ads-purchase-decisions-gender-uk/
Department for Digital, Culture, Media and Sport (UK). (2024). Influence of online advertising on purchase decisions in the United Kingdom (UK) as of April 2024, by gender. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 24, 2026. /statistics/1558921/influence-online-ads-purchase-decisions-gender-uk/
Department for Digital, Culture, Media and Sport (UK). "Influence of Online Advertising on Purchase Decisions in The United Kingdom (Uk) as of April 2024, by Gender." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 2 Dec 2024, /statistics/1558921/influence-online-ads-purchase-decisions-gender-uk/
Department for Digital, Culture, Media and Sport (UK), Influence of online advertising on purchase decisions in the United Kingdom (UK) as of April 2024, by gender ÌÇÐÄÆƽâ°æ, /statistics/1558921/influence-online-ads-purchase-decisions-gender-uk/ (last visited July 24, 2026)
Influence of online advertising on purchase decisions in the United Kingdom (UK) as of April 2024, by gender [Graph], Department for Digital, Culture, Media and Sport (UK), December 2, 2024. [Online]. Available: /statistics/1558921/influence-online-ads-purchase-decisions-gender-uk/
