Share of adults concerned about targeted or personalized digital advertising based on their online activity in the United Kingdom (UK) as of April 2024, by gender
Characteristic
Share of respondents
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During an April 2024 survey, ** percent of responding men and ** percent of responding women from the United Kingdom stated they were concerned about targeted or personalized digital advertising based on their online activity.Â
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Department for Digital, Culture, Media and Sport (UK). (December 2, 2024). Share of adults concerned about targeted or personalized digital advertising based on their online activity in the United Kingdom (UK) as of April 2024, by gender [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 19, 2026, from /statistics/546811/attitudes-to-websites-using-user-data-for-personalized-advertisements-in-the-uk/
Department for Digital, Culture, Media and Sport (UK). "Share of adults concerned about targeted or personalized digital advertising based on their online activity in the United Kingdom (UK) as of April 2024, by gender." Chart. December 2, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 19, 2026. /statistics/546811/attitudes-to-websites-using-user-data-for-personalized-advertisements-in-the-uk/
Department for Digital, Culture, Media and Sport (UK). (2024). Share of adults concerned about targeted or personalized digital advertising based on their online activity in the United Kingdom (UK) as of April 2024, by gender. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 19, 2026. /statistics/546811/attitudes-to-websites-using-user-data-for-personalized-advertisements-in-the-uk/
Department for Digital, Culture, Media and Sport (UK). "Share of Adults Concerned about Targeted or Personalized Digital Advertising Based on Their Online Activity in The United Kingdom (Uk) as of April 2024, by Gender." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 2 Dec 2024, /statistics/546811/attitudes-to-websites-using-user-data-for-personalized-advertisements-in-the-uk/
Department for Digital, Culture, Media and Sport (UK), Share of adults concerned about targeted or personalized digital advertising based on their online activity in the United Kingdom (UK) as of April 2024, by gender ÌÇÐÄÆƽâ°æ, /statistics/546811/attitudes-to-websites-using-user-data-for-personalized-advertisements-in-the-uk/ (last visited July 19, 2026)
Share of adults concerned about targeted or personalized digital advertising based on their online activity in the United Kingdom (UK) as of April 2024, by gender [Graph], Department for Digital, Culture, Media and Sport (UK), December 2, 2024. [Online]. Available: /statistics/546811/attitudes-to-websites-using-user-data-for-personalized-advertisements-in-the-uk/
