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Change in business-to-business (B2B) digital advertising spending worldwide from 2020 to 2026

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Release date

December 2024

Region

Worldwide

Survey time period

2020 to 2023

Supplementary notes

Forecast. Includes advertising appearing on desktop and laptops, in addition to mobile phones, tablets, and other internet-connected devices. Inlcuding every advertising format found on those platforms. 

Citation formats

Growth of B2B digital ad expenditure worldwide 2020-2026

Published by ÌÇÐÄÆƽâ°æ Research Department, Dec 6, 2024

Digital advertising spending of business-to-business (B2B) players from across the globe was expected to increase by roughly ** percent in 2025. To compare, the U.S. B2B digital ad spending was projected to grow by ** percent in the United States. A year later, the growth rates are expected to slow down, but remain in double digits in both regions. 

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