In 2025, the e-commerce industry across India spent ** percent of its digital advertising budget on paid search ads. Meanwhile, social media retained its second-highest share of ad spend at ** percent. The e-commerce sector also remained the second-largest contributor to the country’s digital advertising industry that year.
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exchange4media. (February 3, 2026). Distribution of digital advertising expenditure in the e-commerce industry across India in 2025, by format [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 16, 2026, from /statistics/896017/india-ecommerce-digital-advertising-spend-by-format/
exchange4media. "Distribution of digital advertising expenditure in the e-commerce industry across India in 2025, by format." Chart. February 3, 2026. ÌÇÐÄÆƽâ°æ. Accessed July 16, 2026. /statistics/896017/india-ecommerce-digital-advertising-spend-by-format/
exchange4media. (2026). Distribution of digital advertising expenditure in the e-commerce industry across India in 2025, by format. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 16, 2026. /statistics/896017/india-ecommerce-digital-advertising-spend-by-format/
exchange4media. "Distribution of Digital Advertising Expenditure in The E-commerce Industry across India in 2025, by Format." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 3 Feb 2026, /statistics/896017/india-ecommerce-digital-advertising-spend-by-format/
exchange4media, Distribution of digital advertising expenditure in the e-commerce industry across India in 2025, by format ÌÇÐÄÆƽâ°æ, /statistics/896017/india-ecommerce-digital-advertising-spend-by-format/ (last visited July 16, 2026)
Distribution of digital advertising expenditure in the e-commerce industry across India in 2025, by format [Graph], exchange4media, February 3, 2026. [Online]. Available: /statistics/896017/india-ecommerce-digital-advertising-spend-by-format/
