A. Guttmann
Research Lead covering media
Digital advertising in Spain - statistics & facts
Spain: The land of sun, sangrÃa, and ubiquitous high street brands. Ranking fourth among Europe’s largest digital advertising markets, the Iberian country is also at the forefront of digital regulation. In late 2024, Spain passed a bill demanding major online platforms and influencers to correct fake news, with the aim to contain digital misinformation. This move is expected to have consequences for the digital ad landscape, with influencers and platforms mandated to ensure the accuracy of promotional content.
