Share of consumers who were frustrated when receiving online ads based on their search history or other things they did online in the United Kingdom (UK) as of April 2024
Characteristic
Share of respondents
Strongly agree
36%
Tend to agree
33%
Neither agree nor disagree
18%
Tend to disagree
9%
Strongly disagree
3%
Don't know
1%
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During an April 2024 survey, around 69 percent of consumers in the United Kingdom stated that they were frustrated when receiving online ads based on their search history or past online behavior. On the other hand, 11 percent stated they disagreed, while 18 percent reported being neutral on the issue.
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Department for Digital, Culture, Media and Sport (UK). (December 2, 2024). Share of consumers who were frustrated when receiving online ads based on their search history or other things they did online in the United Kingdom (UK) as of April 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 20, 2026, from /statistics/1558885/frustration-targeted-online-ads/
Department for Digital, Culture, Media and Sport (UK). "Share of consumers who were frustrated when receiving online ads based on their search history or other things they did online in the United Kingdom (UK) as of April 2024." Chart. December 2, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 20, 2026. /statistics/1558885/frustration-targeted-online-ads/
Department for Digital, Culture, Media and Sport (UK). (2024). Share of consumers who were frustrated when receiving online ads based on their search history or other things they did online in the United Kingdom (UK) as of April 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 20, 2026. /statistics/1558885/frustration-targeted-online-ads/
Department for Digital, Culture, Media and Sport (UK). "Share of Consumers Who Were Frustrated When Receiving Online Ads Based on Their Search History or Other Things They Did Online in The United Kingdom (Uk) as of April 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 2 Dec 2024, /statistics/1558885/frustration-targeted-online-ads/
Department for Digital, Culture, Media and Sport (UK), Share of consumers who were frustrated when receiving online ads based on their search history or other things they did online in the United Kingdom (UK) as of April 2024 ÌÇÐÄÆƽâ°æ, /statistics/1558885/frustration-targeted-online-ads/ (last visited July 20, 2026)
Share of consumers who were frustrated when receiving online ads based on their search history or other things they did online in the United Kingdom (UK) as of April 2024 [Graph], Department for Digital, Culture, Media and Sport (UK), December 2, 2024. [Online]. Available: /statistics/1558885/frustration-targeted-online-ads/
